This week, I most loved James Altucher’s Choose Yourself.

For those who don’t know, Altucher sold his company, bought a mansion, lent and gambled until he was broke. Depression and suicidal thoughts followed. Then he picked himself back up into health and wellbeing and remade lots of money.

Only then he did it again. Sold the company, bought the mansion etc.

And then again.

I’ve been meaning to buy his book for ages — because I love the concept of choosing yourself.

It’s what indie authors do.

Unlike the kind of author who is in thrall to publishing houses, and longing for somebody else to give them an imprimatur, ALLi members “choose themselves”. We don’t waste creative energy longing or complaining.

We just do it:  write, publish, reach our readers.

Choose Yourself.

The basic premise of Altucher’s book is: Markets have crashed. Jobs have disappeared. Industries have been disrupted and are being remade before our eyes. Everything we aspired to for “security,” everything we thought was “safe,” no longer is: College. Employment. Retirement. Government.

It’s all crumbling.

“No-one is someone coming to hire you,” says Altucher. Or “to invest in your company, to sign you, to pick you.”

But the good news is: “Lots of tools and economic forces have emerged to make it possible for individuals to create art, make millions of dollars and change the world without ‘help’. More and more opportunities are rising out of the ashes of the broken system to generate real inward success (personal happiness and health) and outward success (fulfilling work and wealth).

Three Favourite Quotes:

  • “No matter who you are, no matter what you do, no matter who your audience is: 30 percent will love it, 30 percent will hate it, and 30 percent won’t care. Stick with the people who love you and don’t spend a single second on the rest.”
  • Every time you say ‘yes’ to something you don’t want to do, this will happen: you will resent people, you will do a bad job, you will have less energy for the things you were doing a good job on, you will make less money, and yet another small percentage of your life will be used up, burned up, a smoke signal to the future saying, ‘I did it again’.”
  • Everyone is an entrepreneur. The only skills you need to be an entrepreneur are the ability to fail, to have ideas, to sell those ideas, to execute on them, and to be persistent so even as you fail you learn and move onto the next adventure.”

Bonus: fun self-deprecating Jewish-nerd-boy humor.

You can see more in this video, that also highlights some disturbing facts about 3rd level education in the US, relevant to all consumerist economies: