Dropped into Tom Evans’s The Zone Show today to talk about the creative process, creativism, going creative, the upcoming creativist club and how to create what you want.

There’s also a reading of a poem — Yoo Hoo! — which I’ll publish on the blog next time.

Always great to talk to Tom, who has such a deep understanding of the creative process himself.

There may be an ad at the beginning (from Tom’s host) that you can ignore … just start a couples of minutes in. And while you’re there, do check out all the wonderful interviews and information in The Zone.