Orna Ross
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About Orna Ross

ABOUT ORNA ROSS: Below are bios and “about me” segments, of varying length and depth. Whether you are a journalist, potential partner or reader, you should find what you’re looking for here. If not, email me through the contact page

About Orna Ross (In Brief): Orna Ross is an award winning self-publisher, advocate for independent authors and other creative entrepreneurs, and “one of the 100 most influential people in publishing” (The Bookseller).

About Orna Ross (Medium):

Orna Ross is a novelist and poet and advocate for independent authors and other creativepreneurs (those who are building a creative business around a personal passion or mission).

As well as running her publishing company, she is Founder-Director of the global professional association for writers who self-publish, the Alliance of Independent AuthorsThis website features her popular online club offering empowerment and motivation to creativeprenreurs, The Creativist Club

Born and raised in Ireland, she moved to London with her grown-up family in 2009. She now divides life between what is for her “the best city in the world” and one of the most creative corners of England outside the capital, St Leonards on Sea.

About Orna Ross (Long):

Orna Ross publishes cross-generational, trans-Atlantic historical fiction, stories in which buried secrets from the past erupt into the present.

She also writes and publishes inspirational poetry and guidebooks for self-publishing authors and creativepreneurs.

Having freelanced in Irish education, publishing, and media for organizations like The Irish Times, Irish Independent, Smurfit Publications and University College Dublin, Ross ran her own writing school and literary agency in Dublin until she moved to London, with her grown-up family, in 2009.

The power and potential of digital publishing led her to take her rights back from her publisher in 2011 and she founded the Alliance of Independent Authors at London Book Fair in 2012.

Her own experience as a self-publisher, and working with thousands of indie authors, has made a passionate advocate for self-publishing as artistic expression, as a viable business option for authors, and as a necessary skill for every business in today’s digital, networked economy.

Known for her belief that “every business is now also in the publishing business”, she has repeatedly been named “one of the 100 most influential people in publishing” by The Bookseller, the trade magazine of UK publishing.

Born in Waterford City, in the south-east of Ireland, and raised in Wexford, she lived in Dublin for thirty years before moving, in 2009, with her husband and grown-up family to live and work in London.

From Orna:

About Orna RossI’m a proud indie author. Self-publishing has been the best move of my writing life, creatively and commercially.

My books have won awards, reached the top of Amazon, Apple  and Kobo bestseller lists, and now sell in more than 40 countries around the world. Also wonderful is how digital has enabled me to scale up my teaching and speaking.

Ours is the creative age but we’ve been put through an education system designed for industrial and information economies.  We don’t know how to tap our own creative capacity and consciously apply it. What I most love to learn and pass on how that innate creative energy is best applied in our passion-powered enterprises, to deliver creative and commercial success.

Is the world of creative business a strange place for a novelist and poet to find herself? I like this quote from multimillionaire CEO Sidney Harman, who says:

‘Get me some poets as managers.’ … Poets, those unheralded systems thinkers, are our true digital thinkers.

I believe business can be as creative as poetry when approached with a creative mindset. That’s what I practice each day alongside the authors and other creativepreneurs I work with, single or two-person businesses, who are growing their enterprises around their personal values, mission, passion and purpose.

The unique meeting point of doing what we most love to do (passion) and what we believe the world most needs right now (mission) is where a creativepreneur sets up stall. This is where we find the micro-niche of people who value our work enough to pay us, so we can make a living.

My “mashion” brought me to writing novels and poetry and to forming the Alliance of Independent Authors and the Creativist Club, which is also home to coaches and counselors, yogis and healers, educators and consultants, activists and changemakers of all kinds. Doers and makers, movers and shakers, who are choosing the creative way to do business… and life.  They inspire me every day.


Born: Áine McCarthy, in Waterford, Ireland, in 1960. Yes, Orna Ross is a pseudonym.

Raised: Murrintown, Co. Wexford, which was then officially (in my mind, anyway) the smallest village in the world. Nuclear Irish family, eldest of five, three brothers and a sister.

Hometown: Can I have six? The first was, and still is, Wexford town and its surrounds, from Murrintown to Rosslare (where the mammy now lives). A trip to Wexford, with its long quay, crooked Viking streets and international opera festival always felt like a magical excursion to me. It still does.

Between “the town” where the action was, and Murrintown, the tiny village where I was brought up, was Johnstown Castle, a Victorian neo-gothic pile, with lakes and gardens, and nearby evocative ruins at Rathlannan and cemetery at Kildavin. (Don’t you love even the names of these places?). I spent many a formative day roaming Johnstown’s caste and grounds, reading books and communing with swans and gravestones.

Then there’s Dublin, especially Clontarf where I lived, on and off, for 20-something years, and where we raised our family.

There’s London, incomparable London, the greatest city in the world.

There’s San Francisco, where I spend some time most winters, which always gives me and my writing, some Californian can-do oomph.

And now there’s St Leonards on Sea, on the south coast of England which The Guardian described as “one part retired great aunt, one part rogueish Regency bounder, two parts 20s Bright Young Thing and a dash of 60s hippy.” I would add one part social deprivation and a great big splash of artistic regeneration.

About Orna Ross: St Leonards

St Leonards on Sea

Education: Murrintown National School. Loreto Convent Wexford.

University College Dublin: BA English Lit (1980), MA Women’s Studies (1997) and Lecturer in Cultural Studies & Creative and Imaginative Practice (2000 – 2006).

Religious Views: I’m not religious but I do believe in the creative proces. It seems to know what it’s doing. I try to engage it and emulate it, daily. Belief in the power and majesty of this process holds me in the way the concept of God holds others.

Marital Status: 30+ years, to the man known around these parts as “The Hub”. So far, so fair.

Children: “The Daughter” and “The Son”, now grown and also living and working in London, so I get to see them every week. Being from a country where familes are riven by emigration, I know this for the blessing it is.

Why The Pseudonym? Outside Ireland, people find my real name, Áine, difficult to pronounce (it’s “awn-ya”, folks, not “ay-ne”) When I started out as a novelist, my then publisher thought I should adopt a writing name that was short and what he called easy (he meant phonetic in English).

He was right but there’s a bit more to it than that. Every writer is engaged in a creative double-act, between the writing and the life. (Here’s a poem I wrote about that.). For me, having a pseudonym keeps those two separate in a way that’s healthy for me.

Politics: Man-loving, feminist progressive. I was once active in the struggle for women’s rights in Ireland, when it was sorely needed, and I’d like to see the cage of gender further dismantled. To see more women–and positive female values–in public life. To see more men–and positive male values–in private life.

So I still devote energy to change in that direction but now I prefer a more creative approach that seems to me to suit the cultural challenges women, and others, face today. I see writing as a polical act, fiction and poetry included. We’re all born of woman and seeded by man and we all carry “male” and “female” characteristics and energies. How these play out, in an individual life and in different societies, is endlessly fascinating to me and, I think, the most important political struggle, once we’re all engaged in every day.

Now I know, as I didn’t when I was younger, that the real challenge is what that uber-politician Mahatma Ghandi said: to be the change.

Day jobs Past: Schoolteacher, waitress, aerobics instructor, journalist, editor, university lecturer, writing school director, literary agent.

Day jobs now: Director of the non-profit Alliance of Independent Authors (ALLi), the Indie Author Fringe online conference for authors and the Creativist Club.

Image result for vegetarian

Vegan food: what’s not to love?

Diet: Vegetarian since 1995, when I visited an abattoir. Mostly vegan since breast cancer brought Jane Plant’s work on the links between hormone-saturated dairy and cancer to my attention.

Interests: Conscious creation. The human brain, psychology and human potential. Reading, writing, publishing. TV, cinema and theatre. History and historical fiction. Walking & jogging. Yoga & wall tennis. Music, especially Celtic indie rock. Travel. Meditation. Philosophy, more East than West and especially Zen Buddhism. Beaches & woods. Wild swimming. Web surfing.

Not so keen on: Spectator sport, “reality” TV, consumer culture.

Inspirations: History, gender, Ireland, the sea, other writers and conscious creators.

~ History: I agree with Mr Hartley that the past is, indeed, another country and it’s my favorite place to travel. I’m especially drawn to bohemian times and places where shackles are thrown off and creativity flourishes — fin de siecle Paris (1890s); literary revival and revolutionary Ireland (1910/20s); hippy (1960s) and gay lib (1980s) San Francisco.

About Orna Ross: Sea inspired poetry

The sea: “always saying all to me”. (Click to read more).

~ Ireland: Oh, Ireland…

~ The sea: Everything I needed to know, I could have learned easier by watching the waves. ((Click the image to read 3 short sea poems).

~ Books: I’m not just a writer but a better human being for being a reader. A deep bow to everyone who believes in the magic of two human imaginations connecting, in silent communion, across space and time.

Tweet me: @ornaross.