ACCESSS Marketing for Authors Workshop: Creative Business Planning Sept 2020
It’s summer here in London and people are away, so I have a few places left in our creative planning workshop this month. Topic this month: book marketing. Specifically ACCESSS marketing.
What is ACCESSS marketing? A carefully planned sequence of communications that makes bookselling an easy, integrated part of your writing process. A way to build your readership over time, using social media, without wasting any time. A plan for automating what can be automated, while creating space for more writing and more meaningful connections with readers.
ACCESSS stands for attract, captivate, connect, engage, subscribe, satisfy, sell:
- Attract – compose the perfect tantalizer posts, using carefully chosen words and images, designed to hook the right readers
- Captivate – engage your right readers with content that 1. matches the attractor 2. develops your current/upcoming book and 3. excites and delights
- Connect – start and nurture conversations
- Engage – have a channel by which followers can connect to you and with each other
- Subscribe – invite email sign-ups with a reader magnet that matches your books and the original attractor posts
- Satisfy – send emails that match the reader magnet, attractor, and books
- Sell — Tell your readers about your latest release or some other product or service. Now you don’t have to push, the readers will be dying to know when your book is out
Many of us are already doing some version of this kind of marketing, but in a half-hearted, incomplete, or overly time-consuming way.
ACCESSS sets the sequence straight, and automates as much as possible. In the workshop, you’ll be exploring your current performance under each of these headings, and improving, deepening and optimizing your current processes.
Bring your marketing questions and concerns for the Q&A at the end.
All questions answered and nobody left behind is the policy.
- The workshop is provided as part of a suite of benefits offered through a “Creative Business Planning Membership” in Patreon. The aim is to enable indie authors and poets to plan a profitable publishing business.
- As well as this month’s workshop, membership unlocks all previous workshops and all downloadable resources and planners–see below and Patreon (Patreon.com/OrnaRoss) for more details.
- Click here to register (places permitting)
- If you haven’t attended before, more information on registration and what to expect are below.
These sessions are not large webinars to hundreds or thousands of attendees but small-group, guided workshops. Places are limited so that you receive personal attention and feedback on your current project and your writing and publishing process.
How to Register
These workshops are for current paid-up members of The Creative Business Planning Membership, and are managed through Patreon. Registration each month is on a first-come, first-served basis.
- Previous attendees who have allowed their membership to roll over get first place. If that’s you, you don’t need to do anything more — full details will be sent through Patreon.
- If there are places left, the first people to sign up here today will get a place in this month workshop (August 28th 2020): If not already registered, click here to register (places permitting). The cost is $25 (+ any sales tax charged where you live). That payment covers you for your first workshop, this month, all previous workshops and materials and a Facebook Accountability Group.
- If you wish to attend again next month, as an existing member you’ll get first preference for a place. To attend again, you don’t have to do anything, just let your patreon membership roll. Patreon deducts fees on the first day of each month.
- If you don’t wish to attend next month, just cancel your membership after the workshop.
- If you’re not successful in getting a place this time, let Kayleigh know at firstname.lastname@example.org. You’ll go onto a waiting list and will be informed when more places become available in the coming months.
Once registered, you’ll be provided with full details of how to prepare for, and attend the workshop.
What to Expect Every Month
You leave each month’s workshop with:
- Process: A clear process outlined for you that takes in all aspects of your business
- Clarity: The precise nature of your current creative challenge(s), broken down into manageable sections
- Achievability: Your creative month mapped out with realistic, time-based intentions and tasks
- Simplicity: One guiding intention per month, per week and per day.
- Support group: A Facebook support groups for weekly accountability (intention mapping and accomplishment logging)
- Free resources: Downloadable PDFs of intention maps, accomplishment logs, and other Go Creative! worksheets, tools and planners
- Replay videos so you can refer back any time
- Your questions answered one-to-one
To ensure personal attention the size of this group is limited. Your particular issues will be addressed and resolved at a tiny fraction of the cost of a personal consultancy.
What to Expect This Month
There are lots of marketing tricks and tools and we’ll no doubt mention some of them during the workshop — but our focus will be on this sequence and process that every indie author needs to have in place. And how you fit it into your particular mix of time and money.
Let’s make September 2020 the month when your book marketing takes off!