How to stop struggling in my business

You’re turning out one weak or incomplete project after another. This is not down to neglecting the work. In fact, you might be driving yourself at a fierce pace.

Neither is this just your subjective opinion: the inevitable disjunction all creatives experience when they survey the work they’ve produced and compare it to the vision they originally had when they started.

Iris Murdoch said “every book is a wreck of a perfect idea”. Every business too. But we can be happy and thriving within that perfect imperfection.

No, that’s not what you’re experiencing. Something else is at play here. The trouble lies in your way of working; in some part of your process, there’s an inability to go deep and open up.

It might be a laziness of spirit, or body, or mind. You might be slavishly copying others, second-guessing the market, or people pleasing.

Whatever the cause, you’re not achieving what you could and should, given your talents and intentions.

The signs are: lack of money flow, a queasiness when you consider your business, poor reviews, no positive feedback from friends.

You might need more work on your products or services or the business itself but chances are what you need to improve first, is your creative skills.

Don’t believe the voice that says you’re no good at this. You must learn to trust your own feeling for what you’re producing, and relax into its development.

With true dedication and the right creative practice, you can acquire the sure, deft stroke of the master in your creative business.

Beating Creative Business Block Series

Part One: O Sorrow and Shame

Part Two: The Don’t Knows

Part Three: Can’t Get Going

Part Four: The Strugglers

Part Five: Fizzled Out

Part Seven: The Stop-Starts

Part Eight: Wrong Work, Sector or Niche

Part Nine: Creative Cure For Creative Block

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Orna Ross
Author: Orna Ross

Orna Ross is an award-winning author-publisher, advocate for independent authors and other creative entrepreneurs and, as Director of the Alliance of Independent Authors, "one of the 100 most influential people in publishing" (The Bookseller).