Caoimhe O’Brien

A weekly column by Digital Marketer, Caoimhe O’Brien

This was my second week working on Orna’s books and, even though we’re still in the initial setting-up period, the work is getting more detailed and specific to each book which I really enjoy.

Being organized initially is hugely important for marketing success, whether you have one book or twenty. It can take some time at first but will definitely save you time (and confusion) in the long run. Keeping track of dates, sales figures and money spent is so important and it makes comparing the results of different marketing campaigns much easier.

I’ve also done lots of research on the importance of keywords and categories on Amazon. It’s essential to choose relevant keywords and categories for your book but you also want your book to appear in smaller, less competitive charts.

Some Tips:

When you are publishing your book KDP will offer you a selection of two categories where readers can find your book and ask you to enter seven keywords which help your book to show up on relevant search result pages on Amazon.

However, lots of people are unaware that you can add your book to more categories than Amazon suggest (it can be in up to ten categories in some cases!).

All you have to do is contact Amazon through Author Central and let them know which extra categories you would like to be in. Send them the specific Kindle Store path (Kindle Store > Kindle eBooks > Literature & Fiction > Religious & Inspirational Fiction > Christian > Futuristic) so they know exactly where to put your book.

You can find smaller niche genres for your book by browsing the Amazon charts and checking out which categories similar competing books appear in. Remember your categories always need to be relevant to your book’s content!

Finding accurate but niche categories for your book can be a tough balancing act but that where KDP Rocket comes in.

KDP Rocket is a tool that can show you the competitors in your genres on Amazon, why they are successful, and potential gaps in your genre that you can exploit. It was created by digital marketing guru and founder of Kindlepreneur, Dave Chesson.

I’m a new user of KDP Rocket but I have been extremely impressed so far.

As well as helping authors to select the right keywords and categories for their book, it aids with choosing over 150 profitable keywords for Amazon Marketing Services, boosting your Amazon ads and making sure that they can perform to their best potential.

Alliance of Independent Authors

This week, Orna added me to the Alliance of Independent Authors closed forum — and it has been so interesting hearing what indie authors have to say about digital marketing and the entire self-publishing process.
Coming from a large digital publisher, it has given me a new perspective on digital publishing.

Indie authors tend to be much more nimble and quicker to try out new publishing and marketing tools, such as KDP Rocket.

This is one of the reasons that ebook sales have fallen for the big five publishers while remaining strong for indie and self-published authors.

Exploring and using these tools is one of the reasons that I’m most excited to be marketing Orna’s books. I look forward to relaying the results to you in the coming weeks and months.

Orna Ross
Author: Orna Ross

Orna Ross is an award-winning author-publisher, advocate for independent authors and other creative entrepreneurs and, as Director of the Alliance of Independent Authors, "one of the 100 most influential people in publishing" (The Bookseller).