Robert Louis Stevenson said, “Everyone lives by selling something”. In this broad sense, we are all business people — yes, even writers and artists.
And the old boundaries between business and creativity, which were never as fixed as they appeared, are crumbling. The business buzzword de jour is “creative”, a trend that runs deeper than management-speak.
Globalisation, technological development, downsizing, outsourcing — all these developments mean you need a new set of skills to be economically successful today.
- Old Way: Favoured the Tried and Tested.
- New Way: Favours Innovation
- Old Way: Cultural Conformity.
- New Way: Cultural Diversity.
- Old Way: The Bigger the Better.
- New Way: The Leaner the Better
- Old Way: Fixed.
- New Way: Flexible
- Old Way: Hierarchical.
- New Way: Collaborative
Working methodically through bureaucratic structures and set routines is no longer the pathway to success — not for companies, and not for you as an individual.
We are the process of moving from an industrial-based economy that most prized conventional intelligence to an economy that values creative intelligence more highly. This transformation is not yet complete — but it is happening already, in ways that affect you — and happening ever faster. (Old way: slow adaptation and adoption; New way: accelerating rates of change).
Everyone lives by selling something, as Stevenson said. What are you selling in the our rapidly evolving economy?
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