Go Creative Advice From Ben Elton

Each week we feature a well known creative or creativist talking about some aspect of creative business. It’s Go Creative Advice from Ben Elton this week:  Go with the flow and don’t be afraid to improvise.

Everything about my profession and creative life has been an improvisation. The only way I can work is to follow my heart and follow what I feel like doing.

I certainly didn’t think,”well, I’ll sit down and write a novel – that’s what’s needed next! ” or, “the best move for me would be…”

I do what I feel like doing… my work emerges by instinct, not planning.

I don’t know what’s coming next. Sometimes I get a hint and might get nudged towards something. For example, Queen approached me about doing something with their son book for the stage.

At the time I said I didn’t have an idea but it just dated and a year later, the idea dropped in my head.

Fortunately, rock stars move that a stately pace and they didn’t have anything else. Had I initially said yes, it wouldn’t have worked.

You’ve got to want to do something: you can’t make yourself do it.

The next thing I do will be the next thing I feel like doing.

Go Creative Advice from Ben Elton:

  • Take a break, often.
  • Let it flow: do anything initially and keep going until you get on a roll
  • Turn On: Read and watch for pleasure and stimulation, not inspiration.
  • Follow Your instincts More. Ask yourself what it is you want to do, not how successful do you want to be

If you know of any wise words about running a creative business from a well known creative or creativist, please email through the contact form.

If you enjoyed this post, please let me know on my Facebook page or via Twitter. And… if you have some likeminded friends, I’d love for you to share it with them. Thank you!