Each week we feature a well known creative or creativist talking about some aspect of creative business. It’s Go Creative Advice from Ben Elton this week: Go with the flow and don’t be afraid to improvise.
Everything about my profession and creative life has been an improvisation. The only way I can work is to follow my heart and follow what I feel like doing.
I certainly didn’t think,”well, I’ll sit down and write a novel – that’s what’s needed next! ” or, “the best move for me would be…”
I do what I feel like doing… my work emerges by instinct, not planning.
I don’t know what’s coming next. Sometimes I get a hint and might get nudged towards something. For example, Queen approached me about doing something with their son book for the stage.
At the time I said I didn’t have an idea but it just dated and a year later, the idea dropped in my head.
Fortunately, rock stars move that a stately pace and they didn’t have anything else. Had I initially said yes, it wouldn’t have worked.
You’ve got to want to do something: you can’t make yourself do it.
The next thing I do will be the next thing I feel like doing.
Go Creative Advice from Ben Elton:
- Take a break, often.
- Let it flow: do anything initially and keep going until you get on a roll
- Turn On: Read and watch for pleasure and stimulation, not inspiration.
- Follow Your instincts More. Ask yourself what it is you want to do, not how successful do you want to be
If you know of any wise words about running a creative business from a well known creative or creativist, please email through the contact form.