Struggling to get going with my business

You’ve identified your niche but you can’t get started.

You know what you want to do with your life. Either you’ve always known or you’ve worked it out. For some reason, though, you can’t seem to get going.

You are not alone. In big business too there’s a concept called The Knowing-Doing Gap. Companies study all kinds of ways to improve. They hire consultants and hold seminars, and start programs… but don’t actually make the changes they most want to make.

They know what to improve, but don’t actually implement it. Instead we:

  • read about various programs and ways of approach.
  • feel guilty and push it to the back of our minds
  • talk about it to whoever will listen
  • do something else instead
  • read and talk some more

Or perhaps you’re paralysed, looking at those who are doing what you want to do and wondering how they do it. You see a gap between their energy and ingenuity and yours. How could you dare to think you might come close to their achievement? The chasm between their gift and yours swallows all your hopes.

At the front of the Go Creative! books I have the following disclaimer under “How to Read This Book”:

This isn’t a book that is just read. It’s full of things to do, experiments to try, and practices to perform. Sometimes it will ask you to consciously relax, clear your mind of thought,  let the concepts wash over you. Often it will ask you to buck up and get to work.

You’ll resist this a lot of the time, want to just read and get on to the next bit. You’ll say to yourself, “I don’t need to actually write this down/fill this out/work this up, Orna won’t mind.”

But you do and I will.

Conscious creation is always about doing. Thinking only takes us so far. The concepts and ideas here must be practiced for their power to be released.

I promise not to waste your time with useless exercises or information, necessary repetition or filler fluff. You must promise to follow through on the activities. Otherwise, don’t buy this book. Or if you’ve bought it, get a refund. It will move you a little to just read it but what I want for you is nothing less than transformation.

So what’s stopping us from doing the doing? Usually some form of fear.

Don’t believe the voice that says if it isn’t coming easily for you, you’ve made a mistake about what you should be doing, or that you haven’t “got what it takes.” There are many possible creative reasons which should be explored before anyone, including you, is entitled to say there is no hope.

Beating Creative Business Block Series

Part One: O Sorrow and Shame

Part Two: The Don’t Knows

Part Four: The Strugglers

Part Five: Fizzled Out

Part Six: The Underdeveloped

Part Seven: The Stop-Starts

Part Eight: Wrong Work, Sector or Niche

Part Nine: Creative Cure For Creative Block

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Orna Ross
Author: Orna Ross

Orna Ross is an award-winning author-publisher, advocate for independent authors and other creative entrepreneurs and, as Director of the Alliance of Independent Authors, "one of the 100 most influential people in publishing" (The Bookseller).