As A Creative Entrepreneur You Must Know Your Core Offering
A creative entrepreneur’s core offerings is.. well, core. That’s what I’ve been thinking about this week as my refocus continues.
Joanna Penn and I discussed core offerings and how to refocus an author business in our monthly salon for the Alliance of Independent Authors.
You can watch the video here.
In the past, creatives suffered from lack of opportunity, now it’s the opposite. There are as many opportunities as you can create time for, with the internet, and Youtube, Vimeo, Facebook, Twitter, Goodreads, Amazon, Google…
The real challenge is to have something to say, to have the solidity of substance and depth. This is where knowing your core offering comes in.
Your core offering is the product or service you’ve decided is perfect for you and your micro-niche.
It embodies your “mashion”, that confluence of passion and mission that you want to use your creative business to offer to the world.
Your business may (should) have all sorts of products or services but all serve this core offering.
It’s why you’re here, doing creative business. It’s what your business exists to produce. Here’s an exercise to help you establish if you fully understand yours.
To establish your core offering:
- First, sum it up the quality of your offering in one word. e.g. inspiration, education, entertainment
- Name your offering in one word as a calling e.g. changemaker, counselor, teacher
- F-R-E-E-write a short paragraph about your offering, and what it means to you.
For example, the quality of my core offering, in a word, is: inspiration. I educate also but I aim to inspire.
My core offering, as a calling, is creative advocate.
In a paragraph: I inspire and motivate other authors and creative entrepreneurs to go creative in their work, in their business, in their lives. I do this through:
- my writing (non-fiction guides, fiction and poetry),
- my online organizations (ALLi, the Alliance of Independent Authors and The Creativist Club) and
- my teaching (morning flow practice, Go Creative! workshops, ALLi events)
Doing all of these together satisfies all the different aspects of me
- F-R-E-E-write your answer to this question: What would happen if you were to drop everything else except this core offering?
- Examine your answer, F-R-E-E-writing your answer to these sub-questions
a. Is it true? (Yes or no. If no, move to c.)
b. Can you absolutely know that it’s true? (Yes or no.)
c. How do you react, what happens, when you believe that thought?
d. Who would you be without the thought?
(My thanks to Byron Katie’s The Work for these questions)