A: My brother did the client contact part, and we made sure he was so well briefed, so well versed, that whenever he attended a meeting with head people from prospective clients, he knew more about the client’s problems and opportunities, and more about their competitor’s prospects and weaknesses than any other person in the room.
Not much different to the Method School of Acting where you ‘become’ the part you are playing, Stanislavski style.
We adopted the Method approach so my brother could ‘become’ a purposeful executive, vital and energetic, alert to new ways of improving your business model and build your brands, bursting with flair and optimism.
However laughable this must sound… it worked.
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