Go Creative… With Steve Jobs
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“Remembering that I’ll be dead soon is the most important tool that I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important.
“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
“For the past 33 years I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’
“And whenever the answer has been ‘No’ too many days in a row, I know I need to change something.”
From Steve Jobs's Commencement Address at Stanford University, California, 2005.
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