June 6, 2018
2018 Workshop 5: How A Successful Creative Entrepreneur Thinks And Works
with Orna Ross
This month we focus on how creative entrepreneurs think about creativity and business in:
How A Successful Creative Entrepreneur Thinks And Works
Understanding the exact nature of your block and resistance tendencies around business is essential if you are to do business the creative way. Your way.
This creative business workshop also explored:
- Understanding what a creative business is
- What it means to be a creative in business
- Designing your business around your definition of success
And hello and welcome to my Facebook page and to my monthly Go Creative workshop which is for people who run a creative business or want to run a creative business and I define that as anybody who is making a business out of a passion or a sense of mission or a sense of purpose. So it doesn’t have to be something that’s traditionally considered to be the creative arts.
You may be a coach, you may be a counselor, you may be an activist who may be a mover and shaker of a kind we don’t even know about yet and but the point is that you are a creative soul and that you are not primarily or exclusively motivated by profit. It’s really important to you the content of what you do and how you do it also from a creative perspective so hi Suzanne, good to see you here, no, you’re not late.
I was a tiny bit late because a few people seem to be having difficulty knowing how to get in here. It’s great if you’re used to Facebook Live and you know what to do, it’s as simple as just turn up the page and hop on in but people don’t know what to do. It’s like everything, it takes a little getting used to. So hi Julie, good to see you and yeah, this month we’re going to be sort of taking a leap forward.
So the last few months have been very much about laying the foundation, understanding some basics, thinking about what we mean when we’re talking about going creative, what we mean when we’re talking about creative block for ourselves, the various ways in which we can become blocked, the various aspects and dimensions of a creative business and sorry, could you just hold for one second, I see somebody else’s who’s having trouble getting in and yeah, sorry, just let me get them sorted. The author page.
And yes, so this month we’re going to be digging in, really getting started into the nitty gritty over the next 4 months we will be unpacking what we mean by creative business and you’ll be doing exercises now which will apply some of the creative principles and also some creative practices which are really going to get you going.
So thank you for your patience and understanding the need to lay down the foundation because all of this is talk that we’re coming across all over the place is, of course, so conventional and so mechanical very often, it’s often done by people who are not creative, they don’t understand how we think. They give us advice and we kind of run off and take it thinking that they know better but actually it doesn’t always suit us at all. We can waste a lot of time on this. Hi Rana, hi Susan, hi Howard, great to see you here.
So yeah, just a little rundown on how it works for those who haven’t attended one of these before, they’re super easy, if you, it’s really your opportunity. Everything that I’m talking about here is based on the books that are coming out and in October and on the blog posts that have been coming out forever that some of you are very familiar with but the workshop is your opportunity to really think about your business and how these principles apply because every creative is completely different and every business also is completely different, though you wouldn’t think to listen to some business gurus and particularly, I think creative business and the whole idea, of course, is that you create a you-shaped business, that you build something around yourself that is a reflection of you but also is satisfying a need in somebody else because if you’re not actually meeting some of these needs, you’re not really in business, you’re just having fun, so, which is good but it’s just not business.
And Howard’s going to lurk, he tells us, until it’s time to pick up his boys, that is absolutely fine, lurk away, we have people who who just listen and don’t say anything but if you do want to make comment, that’s what the comment box is there for and if you do have specific questions about stuff that’s coming up, as it’s coming up, as I’m talking about it, please do ask questions. As I was saying there, this is your opportunity to explore your own business in terms of principles and as we begin now to really dig down into those principles and practices, you know, you’re going to need to do that because there’s no point in thinking about it too generally, you need to actually think about it was in a very specific way.
So quick a sort of an introduction to what today is going to be about. Hi Debbie, hi JJ, great to have you here, we’re just on the introduction so in a moment I’ll recap what I talked about last time for those of you who weren’t here.
We looked at the various ways in which you can be blocked. Now all of these workshops are on my Facebook page if you have missed one or if you hear me talking about something that sounds relevant to you, all you have to do is scroll back a bit and you’ll find it or go into events and you’ll find it there quite easily.
So I talk a little bit about the various forms of creative blocks very briefly, just to recap what we talked about last week and then we’ll be looking at today about how you actually tackle these and we begin with a practice that any of you who have been to a live workshop with me and any of you who’ve been hanging around trying the length of time will have heard me banging on about before, the most magical technique in the whole universe, we don’t use it half enough, free writing. So we will be writing today, if you don’t have pen and paper please do go and grab.
Hi Caroline, you’re very welcome, your first time. I was just saying to get some pen and paper if you don’t have it and please use the comment form to make contact and ask questions. Hi Mick Rooney, old friend, haven’t seen you for ages and Sonya has a question already. Can you offer advice on how to promote my site, it’s a book rental service?
No, this is a workshop, Sonya, I can get to that at the end but I need to work through the actual theory that we’re going to be talking about today and there isn’t a quick, you know, I won’t be able to tell you how to promote your individual book sites, I wouldn’t be able to do that without spending some time our analyzing your genre and so on. There is no one way to market a book site, or a book, it’s very, very specific. I will be talking about that in general terms if that is of interest.
OK so after we look at free writing and how to do it and what it is, that is very quick and easy, we will be talking about how a successful creative business works, what makes creative business different, what needs to be present in a creative business that’s successful and I really put an awful lot of time and thought into honing that down into the most compact and useful, without oversimplifying, to make it as simple as possible because there’s an awful lot of over complexifying going on out there from people who kind of offer advice and it may be because they’re used to dealing with bigger businesses or it may it because it’s in their interest, in the interest of their business to make it complex when it doesn’t need to be.
So we will talk about what’s core, there are three things that are core with a successful creative business. It won’t work if you don’t get these right and then we’ll talk about how a successful creative entrepreneur thinks and works and that’s really the focus of what we’re talking about today, it’s about moving or if you’re not already in a good money flow that means you’re not fully thinking like a successful creative entrepreneur. You may be in some areas and some parts of your business but not in others so we’re going to try and identify exactly where the shortfall might be happening.
Hi Jackie! Hi James! You’re very welcome. Great to have you here and then, if we have time, we will be looking at your definition of success and how you begin to design your business, around how you define success, we’ll be looking a little bit about how you manage time and money if we have time for that. And introducing the whole idea of creative practice and creative process. So I hope that gives you some idea of what to expect. I’m not sure at what point in time we’ll sort of have to call done on this but in terms of timing but we pick it up again next month. So across 2018, by the end of the year, you’ll fully have what you need in place, and it will be all put together in one very user friendly, not course exactly but just, one module after another which will then be made available to you.
All right then, so, let’s talk a little bit about lost time and the various blockages and creative business block and the various ways in which it can show up. So block number we talked about, these are the people who actually don’t really know what they want to create and that’s more common than people often appreciate.
You know you want to, you know you know you’re a person who must love what they do, you’ve tried various jobs where you don’t have that experience, you know you need to do that but you’re not quite sure how to shape up this business either in terms of you don’t know what your niche is or you don’t have a clue even perhaps what area you want to work in but you do want to be a creative, you do want to work from that sense of passion and purpose.
Block two, you do know but you can’t going for some reason. You just don’t know why, you can’t actually move off the starting blocks. Block 3 is when you did start but you fizzled out for some reason, and block four is connected to that, you start and you stop regularly, so you have intermittent bouts of creative activity and I’m talking, when I talk about creative activity here, I’m talking a creative business activity.
So when I’m talking you always have to think about the various levels of your business, I’ll talk about that in a minute, the three levels, when I talk about not getting going, fizzling out, stop starting, I’m actually talking not just about your craft, whatever that might be but I’m talking about the actual processes and the actual entrepreneurial part of your business.
You do it for a while but you don’t keep it up and you know, you have successful dry spells, feast and famine, that kind of thing and I call those four, those first four, they’re kind of the stoppers, they’re people who are blocked in the sense of being stopped and then there are those who are blocked in the sense of struggling, just not where you want to be.
So you may have some success but your projects perhaps are underdeveloped that’s block five, you don’t quite hit the nail with your products, with your services, with the actual craft itself, it’s putting out one underdeveloped thing after another that is a common form of block.
Another one is that you’re doing the wrong work, you’re doing shadow work, you know, you want to be a writer but you’re an editor, you want to do some form of business but you’ve chosen the wrong people to reach out to and block seven came out of feedback from last time. And it was one that I missed and you know, quel surprise, it is actually my own. It’s where I tend to fall down myself when I do fall down and that is doing too much or too much doing, more accurately.
We’re talking in an a minute about the importance of just being to the creative and leaving that space so because I didn’t discuss this one last week, if you want to know more about any of those blocks it’s in last month’s session so you can go back and explore if you feel, you know, there’s one of those is you and you want to go into a little bit more detail, it’s there in last months’.
But this month, just because I didn’t mention it this one last time and too much doing, you know, an awful lot of creatives are very, very, very busy but they’re not making any money, they’re running around doing things they either shouldn’t be doing or they loathe doing or whatever they want more than anything to make their living from what they do but they are doing the wrong things is block 6. This is slightly different, they’re just doing too many things and haven’t selected. So struggler last time, very good question from Julie, so you had struggler last time, is that now merged with underdeveloped projects.
From the feedback we got from the time, Julie, I came to kind of realize that struggling is something that takes a few different forms and so rather than making it a block in and of itself, struggling isn’t really a block. But struggling is a sign that you are blocked and so I broke them down now into the people who can’t get going at all or almost can’t, you know, get going so seldom that it doesn’t really count, they’re inactive, they are just kind of stuck.
That’s one type of, one category of block, if you like, and the second one then is struggling becomes 3 different types, either they are the underdeveloped project person who is putting out stuff that isn’t quite right or isn’t directed enough, the person who’s doing the wrong things, you know, actually in the wrong niche or the person who is just doing too many things and therefore not doing anything well enough to actually develop income from it. Does that make sense to you? And if it doesn’t or if you have any other questions at that please do pop them in there.
Hi Shelley, thank you for joining us, great that you’re here. OK, so yeah it does make sense, you’re definitely doing too much, yes. OK, well, you are not alone, my dear, you are not alone. There are a lot of people doing too much and you know, it’s a way of, it’s another way of avoiding.
So one of the core things we’re going to talk about today is how to get out of that trap. The doing trap. OK, so I asked you to bring pen and paper and I will always ask you to bring pen and paper to these workshops. We’re going to use a technique that many of you have used with me before. I’m just going to run through it very briefly because it’s not complicated. If you want to know more about it there will be a full book devoted to this magic technique and as part of the Go Creative series but you don’t need to know very much about it to do it. You only need to know the following.
When I say go or when I give you an exercise topic, I would like if you would write as fast as you possibly can and write in a very raw way so you forget about grammar, spelling and punctuation and you forget about what you would like to say and you kind of open up to what is actually there. It’s a reverse kind of writing, where you almost like take dictation, listen to what’s rising for you from the things that I’m saying here in this workshop, particularly when I’m talking about money.
Money is a fantastic symbol for deeper stuff, money is nothing, it’s empty energy and so we project a huge amount of stuff onto it and free writing can be a really great way of finding out why, for example, you’re struggling, why are doing too much, why, you know, you can’t get going, free writing really helps us get to the why but we don’t go looking for that. We do the opposite. We stop thinking and we just let the pen move.
We just write as it says there. Free writing is fast, raw and exact and easy. I’m not going to even talk about exact and easy this time, we can get to that another time because I’m just looking to get to the actual nuts and bolts of the workshop today. So we will look, in a few moments, I’ll be asking you to actually do some free writing and then if you’ve got any queries and questions about it you can pop them into the comment box.
OK so let’s just talk a little bit about what it is to be a creative in business and in, as we go forward in the this series of workshops, there is a double thing that’s happening which is symbolized by this illustration here. These two people, this jigsaw that needs to fit together and there is also a triple thing, which some of you, we have discussed before and we’ll get to that in a moment but just first of all, looking at this jigsaw here. What it is to be creative and what it is to be in business and then trying to bring those two together.
OK I want you to think about that through free writing. So I’m going to ask you now to write down what does it mean to you to be creative. Go!
Keep writing and writing a little faster, just speed up the writing. What does it mean to you to be creative? Final time, the last couple of seconds, what does it mean to you to be creative? Write faster. OK, just down your pen now and could I have a comment or two from a brave soul who would like to share with us what it means to be creative as far as you are concerned. What does that mean to you or did you all just go off and pour yourself a glass of wine? Anybody?
Next time out we’re going to be talking about creative principles and the sorts of creative, you know, the principles that apply no matter what we are creating so we look at this in detail but each of us also have our own sense of what it means. So we’re starting to get some answers in here and these give us some sense of. Justine, for her it’s a sense of no structure and Julie talks about self-fulfillment, a sense of joy and a sense of feeling alive. Debbie talks about giving free rein to the imagination.
Suzanne talks about creating something where there was nothing before. Debbie – to set my own rules and to break other people’s rules if I want to. Living life in your own time, time is a really interesting one which Justine has come up with here. Justine has loads, here’s another one, helping others, surprising yourself and making something new and having fun and for J.J. it’s about writing, writing in many genre and having the ability to cross genres, science fiction, comedy and then also to do music. So these are some fantastic ideas around what creativity means to you and as I said, there are certain creative principles and we talk about what they are next time, but it in a way it doesn’t matter, because as Debbie said, there are no rules and often creativity is about breaking the rules, so even those principles can be explored and often there’s an exception that proves the rule and so on.
Caroline is coming in here to talk about thinking freely, communicating openly, understanding and being understood, being who she was meant to be, her true self, doing her being and Justine again, feeling energy coming out of nowhere. So these are powerful concepts, these are hugely attractive things to us and very often we are attracted to a creative activity or any activity for the joy of the creation itself and that’s something that we very often overlook, so it’s really great to get a sense of what it means to you. Almost always when people talk about, you know, when I get responses to this question it almost always includes freedom, breaking boundaries and imagination.
There are three aspects that you get and then things like variety and abundance and all the other things that you’ve been talking about here come in as well. So now, using your pen and paper again and in a moment I’m going to say go and when I say go, this time I want you to write even faster than you are writing already and I will then say stop when you are to stop. OK, So, and really writing fast, I want to ask you what does it mean to be in business?
Go, to you, what is it to be in business? Write fast, just write, don’t think. And a little faster. What is it to be in business as far as you’re concerned or what does it mean to you? Faster. The last few seconds even faster. What does it mean to be in business to you. Write fast. OK, so if you could just come through with some of your feelings about what it means to be in business.
Hi Siri, am I pronouncing that properly? Thank you for joining us, we are talking about going creative in business and how to move from business block into money flow and at the moment we’re using a technique of free writing, writing very fast, writing raw, fast as we can to our cover answers to some questions about what it is to be creative and what it is to be in business.
So when we talked about what it is to be creative, we got lots of stuff around freedom, the imagination, abundance, energy, becoming oneself, self-actualizing and making something new. Crossing boundaries, breaking rules. Now we’re looking at what it means to be in business and so for Debbie it’s about focusing on what customers want to buy rather than what you want to make or produce.
And for Justine it’s about being grown up and also about focusing but enabling yourself and others, interestingly, to make money and for J.J. it’s about making money, helping to support children, I think, it supports the family, I presume he means and for Debbie, again focusing on bottom line, what doesn’t contribute towards profitability, really good and interesting stuff here and for Justine business is turning your fiction into reality which is very interesting. Hi Sam, welcome, good to have you here.
Dewey, business means I able to make succeed on my own terms, proving myself, building a future at what I love doing, asserting my independence, finding ways to help others, creating something out of nothing by doing what I love. Justine, it’s about giving credibility to your thoughts and I’m guessing there, Justine, that you possibly mean money gives that sort of credibility and validation but correct me if I’m wrong in that. Changing live through this mess is another one for Justine, for Susan, freedom, freedom comes in on the business front, doing things my way, making money. Hello Sam.
Yes, we are talking about moving from business block into money flow, the creative way. So we’ve been talking and we’ve been using a technique called freewriting which I use a lot and we’re exploring what it means to be creative and what it means to be in business. So one of the things that’s interesting, not for all of you, but for a number of you and for Sam, it’s proving to herself a lot, so I think that’s similar to Justine which is the kind of money is the great reckoner, money is a measure, it actually is something identifiable you can say “Yes, you know, I did it.”
Whereas when we’re in creative mode, it’s imaginative, you don’t necessarily always know or you don’t have that measure necessarily always thought you can do, of course. And for Justine it’s not just about money and it’s about seeing people benefiting also and that’s the creative business. And there is love across the workshop there between Justine and Sam. Hi Henry. You are welcome. For Rana, it’s about being in charge. One of the things that’s interesting here is that there is talk, you know, quite a bit talk about focusing and narrowing and measuring and thinking about what the customer wants and looking at the bottom line and so on.
So a third and final exercise on this part of the series I would like you to just talk about the tension – is there any tension for you, for you personally, between, and I stress with free writing don’t tell the page, let the page tell you. You just open yourself up to what’s there if you write fast enough it will automatically happen. And is there tension, is there any tension for you between those two things, the creative which sounded so free flowing, imaginative, abundant, energetic and so on, the business, do you feel a sense of narrowing or does it or not? Is there any other tension?
This is the one that I’m kind of highlighting which came out as some of the words were offered here but there are all the tensions between creativity and business as it is defined in our culture but also possibly as it is defined in your own head and possibly as it needs to be so tension between what it means to be creative, what it means to be in business, is there any for you? Go, write fast, fast as you can.
Hi Deborah, good to have you here. Anderota, great to have you here. And Philippa also. So keep writing in your notebooks as fast as you can. Any tension between creative and business for you. Please write faster. And a switch. Finish the sentence you’re working arm around the tension between the two and now switch into the opposite. Is there a point at which it becomes congruent, the creativity aspect and the business aspect where the 2 come together and you get more than the, you know, the whole is more than the sum of its parts. Is there a place where creativity and business really come together for you in a way that feels expansive?
If you’re finding you can’t think what to say keep writing “I can’t think what to say” until something else emerges on the page. Please do hand write the answers to these questions otherwise you’re just going to get top mind surface responses and it’s not a creative response. And finally back again to tension, any tension between creativity and business, 30 more seconds on that, please write faster. JJ’s typing, can’t write with pen and paper anymore, that’s absolutely fine if it’s something you can’t do. I like handwriting because it’s, for various reasons, but if you can’t do it, of course, you can’t do it.
OK, we just stop there. We’ll just stop there for a moment and put down your pens and take a bit of a breather. And I’d like to hear from somebody who was kind of surprised by something that emerged on the page so if you could leave a comment in the comment box if there’s anybody who was surprised. Perhaps you all, you know, that wasn’t an experience that’s fine too but if any of you were surprised by something that emerged that you didn’t know was there it would be great to hear about that.
So what we’re doing here, what we’re doing with the free writing, what we’re doing as we explore this is, you know, creatives are not very good in business as a rule, business is really hard as well. People completely underestimate how hard it is. Most businesses, most small businesses are struggling, are not doing too well and most authors are not making much money and most creatives are not making much money and there are very clear and identifiable reasons for this and a huge amount of them are related to how we are taught, first of all, creativity itself and how to be creative and you know, we’re taught and raised through an education system which doesn’t know how to do that very well at all unless you being to art school and even there sometimes it’s kind of weird, it doesn’t really translate.
The second thing is that people don’t understand creativity is just a state and a process and it can be applied to anything but we very much label things and put them into boxes and keep them separate. We now know through neuroscience and the ability to actually map the brain and see is doing when it is doing various forms of thinking, problem solving and creativity and all the different ways in which you can be creative is also another confusing aspect but we do know that it is really just a state and it is really just a process, it’s not anything to do with just writing or just music or just art.
So in terms of thinking about the tension between the two and so we have more person who thought connecting with other people was something that happens in business but it’s hard when your creative and you like to do things in your own time and in your own time frame and also something that comes in there a lot is the need for solitude can, if your business is a people related business and business by definition is pleasing somebody, it has to be fulfilling a need for somebody, and you are also a creative, who in order to be creative around your business or around the content of your business needs time and solitude and to go on your own, that’s a tension.
We have somebody else that said I dislike the business side but I discovered it’s because the business takes me away from creativity and I guess what we will be exploring here, Susan, around that is actually applying the creative, same creative principles that you bring to whatever your creative activity is, I believe yours is writing, that you bring that to business. Debbie talks about creativity in business as being opposites, but says actually, if I got the business side of things right it will be a fantastic reward for successful creativity, so perhaps they’re not such unlike or unnatural bedfellows after all. And Justine is agreeing with what Susan had.
So this a conversation will go on. It doesn’t finish here but it’s really important for you to kind of, one principle on which everything that we do from here on forward is going to be based is that all the things you associate with the creative, all the things that you associate with creativity, all the things that you associate with imagination, all the things that you associate with that side of yourself, that state, that process can be applied to money and can be applied to the business of offering your craft, your product, your goals, your services, your offering, whatever it may be, it can be applied to that and offered out to the world in a way that uses your creativity just as much as the actual content of the business, the business itself can become a creative entity and that’s what we’re going to try and make happen here and that’s why we need, in these workshops, to go a bit deeper than the normal sort of business advice that you get in more conventional circles because it doesn’t really go in at that level. It too sees creatives as flaky and you know, not able to deliver and all those kinds of creative stereotypes.
So, you know, we’ve talked lots and lots about that but one principle and as I said, there are no rules but there are certain key principles and one principle we’ll be working from here is that is possible. If you truly believe that’s not possible, if in your free writing everything that you say leads you to feel now, actually, no, I can’t do that around money and business and so on then perhaps these are not the books or the workshops for you but because that is what really they are all about, it’s all about and so if it doesn’t make sense to you and it doesn’t make sense to everybody and it’s not possible for everybody, that’s absolutely fine, now’s the time to kind of say “OK, it’s not really for me” but if it does excite you, if it does feel to you like that as possible or at least that you would like to explore whether it is possible and you can see the value in it then maybe stick around for another little while.
OK. So, let’s just have a look then at the three dimensions of a successful creative business and some of you have done this before but you can’t hear it often enough. So I talked earlier about the two sides, the business and the creative side kind of there and how we will bring those together and we will but when you’re looking at your own creative business, across the week, across the month, across the year, across the business itself you have to take three things into account and as we discussed this in, I think it was the January workshop or maybe the February one, you have to wear three different hats. One is the creative crafter, so that’s the person who actually produces the goods that are on offer.
So if you’re a marketeer it’s the actual service that you offer. If you are a coach it’s the session with the client and your particular way of approaching life challenges or work challenges. If you’re a writer it’s getting the words on the page. If you’re are a visual artist, a painter, it’s putting paint on canvas. That is the craft. That is why, what a lot of us are here for, you know, we want to create a creative businesses around this, whatever this craft is that we love and want to get better at. If we’re an activist, it’s lobbying and putting pressure on politicians or doing some, you know, way out crazy stunts to change how people think and so on, it’s the craft itself.
Then there is the creative direction, and this is very much about the processes in your business and it’s not about to tools, people get very hung up on individual tools and tools are fantastic and there are great tools that can give us great shortcuts but we don’t think enough of about processes. How do I get my stuff out the door, how do my people buy my stuff? How do I, you know, make it all as time-free as possible. How do I create my offering in a way that it scalable, I’m not tied to hours for and you know, money for hours done, where it is actually really a business and not, you know, a freelance thing, operation, which is, of course, a very valid thing to do but it’s not a business, it is not the same thing and then the third aspect is the growth, the expansion and that’s the creative entrepreneur.
So every so often we have to take off our crafter hat, we have to take off our director hat, we put on the entrepreneur ha and actually think about how we’re going to expand, grow, reach more people and so on and all the time, you’ve got to be thinking about those three.
If you’re just making stuff and putting it out there, it’s not going to work. If you’re not crafting regularly though and you’re just concentrating on processes and it’s not going to work and if you’re just thinking, which an amazing number of people do, just think about marketing and reaching people but haven’t actually got product in place or process in place, obviously it’s not going to work. So, you need to be all of these things. You need to be and this is why not a lot of people manage to do this, because it’s a balancing act.
It’s hard enough to be a good crafter, whatever your field is, to be good enough these days in any field, to be good enough to get attention, to be good enough to to get sales is in and of itself a big achievement. It’s difficult to be a good business director, a good creative director of a creative business is not something that is that easy.
A lot of us neglect it, don’t put attention on the business itself, work in the business, crafting a way on our stuff but not on the business, the actual processes that make it work for us and similarly the entrepreneurial side can be very challenging, putting yourself out there, making partnerships, you know, making publications your own, where you tell people what you’re about or working with other publishing partners to get your message out or whatever ways that you are growing your business.
It’s definitely a challenge to balance those 3 and Deborah’s coming in to say it’s difficult juggling all 3, with 3 different creative talents and this is where she is coming unstuck and she is not alone. You know, I’m hopeful that the method that we are going to be learning over the coming months is actually going to help you to come unstuck, Deborah, and other people too.
So and I finish off the same evening just thinking about you, again, bringing it back to you and your definition of success and how you’re going to design your business around that definition and this, again, is something that we talked about in earlier workshops, everybody, every creative has their own definition of success and money will be in there.
If you don’t have a money flow going through your business, you don’t have a business, you have a hobby and there are lots of hobby businesses on high street and there are lots of businesses in the creative world, you know, they’re not actually providing a living and that is fine if that’s what you want, that’s absolutely fine but a lot of hobbyists are fooling themselves that they are in business.
So one sign of success will be your money and definitely but you will have other definitions of success. So if we could just stop for, this is just a list, so I don’t you writing full sentences but just list five things that if at the end of this year you’ve put some of these principles into place and you are successful, just list 5 ways you know that, what would you be doing, what would be out there, what will have changed, besides, you know, earning a ton of money, that’s the obvious and the easy answer, but, you know, in order to earn that money other things will have to happen, so what do they look like, can we have a list please. Five things, five ways you would know that you were successful, you would say “Yes! I am thrilled this happened.” If you have 5, give me another one, if you don’t have 5, try to get 5.
Even if you’re not quite sure that something is rising, just put it down, we won’t hold you to it. OK, put the pen down again and Justine has as a really good question, do you think there’s a problem that people often work on their own, would it be better to have someone wearing each hat? So, for example, 3 different people, you know, one to do the entrepreneurial tasks, one to do the director tasks, one to do and the answer to that as yes, if you can get 3 people working together and each one works to their strengths, then you get more than 3 times the energy it definitely explodes it.
There are a couple of issues with that. One is that creatives often don’t want to work with other people, they may have one trusted other, sometimes three, you know, a 3rd party in a business makes a huge difference, in any business. If you get that third function coming in but what creatives are tending to do rather than having the individual person, you know, in charge of and the 3 people, you know, sharing the income and the assets and the dividends or whatever in the business, what creatives are tending to do is hire assistants for the aspects of the business they’re not strong in and that would be a whole session that we’re doing a little while because that is actually the case where you can’t do all of these 3 but you do need to understand them and you do need to kind of grapple with them a little bit and understand their function in your business before you’re in a position to hire.
If you start hiring assistants before you fully understand how to make money in your business then you’re just going to waste money and you can learn about it the hard way like that and you know, lots of us have but if you actually work it out in advance, you’ve got a much better chance of getting that right and indeed of recognizing if there is that soul sister or brother who would be the perfect person to work with, to came into your life, you would know them, you would know what you need if you’ve actually thought and engaged with this and tried to make it happen.
So a lot of what we’re doing with these creative workshops is we’re trying to embed the knowledge in a place that isn’t in your head, it’s actually at a deeper level because that’s where the creative stuff happens and that’s where it rises. We think too much about these things. That doesn’t work very well for us. We need to kind of engage with it and do a bit of learning by doing and from that stuff arises.
Deborah is is looking at implementing new marketing strategies which is something we have discussed before which is great. OK So I am actually going to leave it there, I would, if anybody has any questions I’m coming on to the whole issue of managing time and money and to be honest, we’re almost an hour in now on this is too big so I’m going to leave this one for next time.
We will look very closely at the whole issue of your time, your money and your other resources and how you tap into the abundant and imaginative free flowing kinds of things that you talked about when you thought about creativity, how we can apply this to money and how we can apply it to time and in order to do that to find there’s something you need to let go and we’ll talk about that when we look at that as well.
So anybody got any questions. Here’s Jo, just to give us her five, cool, I’m going to read them out. My five: someone else full time helping in the business, the parts that I’m not running, people join up for other reasons other than events, reading about the book in the press, being invited somewhere cool to speak, get my own book out, I wish I had time to do something else as well. Fabulous, fabulous, OK, other definitions of success or any questions for me before we go?
Just to say to you that these workshops happen generally, and yes she got 6 and these workshops happen on the first Tuesday, generally, tomorrow I had a time clash so it’s here on Monday instead but every month 6 pm London time on my Facebook page, if you want an alert for the next one you need to like the page, that tells you when I’m going live.
You might also want to sign up for the Go Creative Motivator which you would find on my website. If you sign up it’s at the top, sign up box across the top of every page of the website which is Ornaross.com. If you sign up for that you will get a free book you also get a Monday Motivator which will kind of keep you on track and thinking about these things through the month and you will get an advance alert as to, you know, when the next one is happening.
So it looks like we don’t have any questions, you are all very happy. I am going to leave it there unless anybody is hopping in. No, OK, alright then, so we’ll leave it there until next month when we’ll talk in more detail about time and money and a couple of other things if we have time and thanks Julie and thank you all for being here and last time a few of you hopped on to private message about stuff that you didn’t want to share in the comments box, which is absolutely brilliant, do that any time or if you want to email me at email@example.com, I answer them as they come in order. If if there’s a lot of mail sometimes it takes a few days for me to get back to you but I will get back to you if you have a genuine issue and certainly if you’re a workshop attendee, that’s really important to me because your feedback really helps me to get this right.
I’m putting together a workbook which I hope will actually lead people through this process so everything you can tell me about what’s happening for you is really, really useful for me and through me hopefully to other people as well.
So thank you, folks and yes, have a great month and make great things, think about business, think about money, love money, welcome it in and have a think about the tensions, the place where they arise and ways in which they, you know, you could melt them. I can really recommend that you should free write every day. I do and it really helps to keep moving, keep the flow going around money as well as everything else. OK, Folks, thank you very much, see you next time.