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Workshops For Creative Entrepreneurs

Go Creative! in Business Workshops brought to you by Orna Ross

Doing Creative Business the Creative Way

October 18, 2018

WORKSHOP 9

The Sequence of Creative Success Step One: Passion and Mission

with Orna Ross

After summarizing the seven-step sequence of creative success last time, this month I’m going to go deeply into Step One (and the other six steps over the next six sessions). 

The Sequence of Creative Success. Step One: Passion and Mission

This first step is understanding your passion and mission (“mashion”).

In this video, I’ll explain how this first step is so key to getting your metadata, keywords and micro-niche right.

And how to know the true wants around which you should build your business from the false cravings that can lead us astray.

So hello everybody, I’m hoping you can hear me, I’m Orna Ross and I’m here this evening to talk to you about the first step in the sequence of creative business success. So for those of you who have been following along with the workshops for a while, this is a follow on from last time and we’re going to go fairly deeply into the whole question of what makes a creative business creative, really, where it all starts because by definition, how I define a creative business is that it is a passion powered business.

It is something that arises out of something you love to do, whatever that may be. You might be an author or you might be an artist, you might be an activist, you might be a mover and shaker of any kind, counselor, coach, somebody who wants to build a business around something that you love to do, a sense of passion or a sense of mission.

So I’m seeing some familiar faces there. Hi Regina. Hello Kim. Asudeshna, I don’t think we’ve met before. Constance, hi and Shawn. Great to have you all here. I hope you’re hearing me okay. Hey, it’s Susan. Hello there and welcome. Please let me know if there are any problems with broadcast, or if you have any questions or comments, anything you want me to pick up on as I am going through the broadcast, then please do just jump in and say so. Hello, Suzanne, great to have you here. And Sharon is here too, I think.

I’m seeing some of the familiar faces too. So let’s just crack on and, yeah, that’s what we’re going to be talking about. The sequence of creative business success and the first stage in that sequence which is around your passion, your mission, and how these two generate your pleasure and your profit.

So these are the two big paybacks in a creative business, profit, commercial but profit, pleasurable also. So for those of you who don’t know me, just a quick introduction, I’m a novelist and a poet, an indie author, which means I publish my own work and I also run the Alliance of Independent Authors, which I founded about six years ago now. I believe it’s that long. And in addition to that, the Creativist Club, which is all about doing creative business the creative way and that’s, it’s out of that work and a book series that I’ve been working on, that these workshops have arisen.

So I’ve been a creative facilitator for a very long time, but I’m particularly interested in now, right now and how creative process can be used within a business setting because we have this whole new world where we can create digital microbusinesses around our passion, and our mission.

And this is new, this is brand new. It’s super exciting. It’s how I make my own living now. It’s how lots of my new friends make their living, but it’s different. And you know, the experience over the past six years has shown me that it’s not business as usual and there is quite a difference. And that’s what these workshops are about. So they are both practical and creative. I don’t see those two as being in any way opposed to each other. They are commercial and creative flow of pleasure and profit.
It’s about bringing all of that together. And the workshops happen here on Facebook on the third Tuesday of every month at 7:00 PM London time, so that’s at the moment 2 pm New York and I think three hours earlier again on Pacific coast, and I think it’s 5:00 in the morning or something in Sydney.

So, of course there’s a replay so you can catch up whenever you want to. And the idea of the workshop is basically that you can raise questions, you can go a little bit deeper into some of the theory that is discussed in the books, and any other places where we are getting together and talking and it is your opportunity to sort of ask questions and get stuck in, at a deeper level and if you would like to register and make sure you get a reminder for these workshops, this is the place to do it, Ornaross.com/workshop-sign-up. Okay. So that’s it. And if you have any questions about any of that registration, practical housekeeping, you can fire them up there. But let’s look at what we are actually going to be talking about this evening.

So for those of you who were here last month, we went through the sequence of creative success. So these are what I’ve spent the last ages doing is trying to codify as simply as possible the steps that we need to take as creatives in order to be successful. So business comes in lots of different shapes and forms and obviously big corporate business behaves in a certain way and people within it must behave in a certain way.

There’s a whole kind of way of going on and even lifestyle businesses are the kind of, you know, mom and pop stores, the local shop or freelancers, people who sell their writing skills, you know, sell whatever skills they have, hire themselves out at so much per hour, so much per page. They’re all different ways of kind of making an income, making a living from doing what you love, but it’s not the same as digital microbusiness and that is a particular pathway to follow that is most useful, most effective, gets to the point most quickly, doesn’t waste your energy, and these are the steps as I see them.

So quick recap of last time, the steps are passion and mission, which is what we’re going to talk about this evening. From there you go on to preparing and that’s about time and space. It’s also about preparing family friends and everybody for what you are going to be doing. It’s about setting yourself up and mentally, physically understanding, emotionally, spiritually, what you do when you embark upon a creative business. That will be the topic next month.

And then the third step is about pitching. This is about presenting yourself in such a way as it inspires other people to take an action. In this case, because we’re in business, the action we want them to take to pay us some money. So the month after next we will be looking at that in detail, how you actually construct a pitch that works and how you kind of take it around with you in different sets of circumstances so that when you meet somebody you’re able to tell them very easily but also online, how you present yourself and pitch yourself to, on your website, but also when you’re reaching out to other people, influencers and so on.

Number four then is about production and we’ll talk about that in a few months time. Number five is about the process and the seven stages of the creative process and how they get applied to business. Number six is about publishing and so once you’ve got all these other steps in place, you begin to put yourself out there and the steps are in the sequence because there’s no point in actually doing. big publishing and by publishing I mean everything.

I’m not just talking about for writers publishing books or something. I’m talking about the way in which every business is now in the publishing business, the way we all have to put ourselves out there through social media, through blogs through, publishing isn’t just text, it’s also video. It’s this, what I’m doing here with you guys now, it’s audio. It’s all sorts of ways in which we let people know about our business, what it does, what our values are, what it can do for the customer and for the people we partner with, and that is step number seven, it’s about making partnerships with influencers and people and other collaborators who can help us to reach a wider audience.

So that is the sequence of creative success. And tonight, as I said, we are going to be talking about the first step in the process which is all about tapping into your own personal sense of passion and mission. Hi Robin. Robin has the question, “Is this recorded?” Yes, it is. There’s always a replay so you don’t have to worry about that. You can go off and do more important things and come back when you are ready. So yeah, do put your questions in the comment box. I will get to them as we go through.

So let’s take a little look then at what we’re talking about when we talk about passion, mission and this mix of the two, the point at which it meets, which I call massion. And we’re going to do some exercises here. This is a workshop. It’s not just a lecture, it’s not just a seminar webinar. So do have some pen and paper ready.

We will use a technique called free writing, which I know lots of you are familiar with. Free writing means writing fast, raw exact and easy, and we won’t go into the technique too much now. We’ll be doing that another time and you can find all the instructions online at Ornaross.com/freewriting if you want to know more about it. All you need to know for tonight is that when I set the exercises, if they’re not, if it’s not a listening exercise, it’s about writing fast, writing as fast as you can and writing by hand, pen and paper. So if you don’t have pen and paper at hand, perhaps you would like to go and get some now. So doing what you most want to do, that’s what we’re going to be talking about tonight.

And we’re going to be digging down into that to look at what we mean by our true wants and that, you know, we want lots of things and the more we go on in life, as a society it seems, the more we want and it can be difficult for us to distinguish between those true ones that lead around which we should build our creativity and our creative business and the sort of cravings and other kinds of desires that can rise.

We’ve been looking at an exercise that we’ll get to the core of what you really truly want to be doing. And if you’re somebody who’s overbusy, it’s very often because you’ve taken in too many wants and a lot is the big challenge for a lot of us today. It used to be breaking through was the big challenge and you know, people knew what they wanted to do, but they couldn’t make it happen.

Now it’s because there are so many opportunities and so much potential out there, one of the biggest challenges for a lot of people is actually honing in to what it is you actually want to do. The second thing about the passion and mission is that it is fundamental to creating a business that’s long term and sustainable. So if you begin in another place where you, you know, there is a sort of an idea in business that as business people, we should forget about passion, leave it to one side and focus on profit, commercial profit and that will lead us actually into success.

And I fundamentally and completely disagree with that. I think that’s doable for awhile, but I don’t think it’s doable long term. Longterm, these are the steps that build a longterm sustainable, creative business. So really drilling down into the very narrow niche, and we look at how narrow we can get today and also the coming steps, getting right down into where you, your truest ones lie and that’s quite a narrow area and that’s as it should be in this digital world.

You don’t want to be a generalist because you will get lost. There is nothing to distinguish you from other people in this abundance, in this landscape of abundance. It’s very different. Before the idea was “I won’t hone down too much because if I do, I’ll be cutting people out right, left and center. I need to appeal to as broad a group as possible.”

But now, more than ever, it’s the opposite. It’s about really drilling down to as narrow a niche as possible and that’s where you begin to attract the other people who are like you. And that’s great because that means you’re really getting down to the core of who you are and what your values are and what you most want to do. And in so doing, meeting up with other people who share those values and amplifying them, they’re amplifying you and you become your own kind of sustainable ecosystem, feeding and nurturing and growing and expanding each other.

We’ll also be looking at the Goldilocks principle, so it isn’t about being the best anymore. It isn’t about, you know, there is only room for so many, particularly in the creative industries. It’s never like that. It’s about being the most “you” you can be and not being, the goldilocks principle is the idea of, you know, not too big, not too small, just right and, you know, not too fast, not too slow, just right. It’s about balancing the various dimensions of yourself to get to the place that’s just right for you.

And it’s very, “you” shaped your business as a result. It’s completely individual and this means you don’t ever have to worry too much about competition because you just need to get it just right for you. And so long as it’s good enough, another concept from psychology, you know, the good enough mother to, you don’t have to be perfect, can’t be perfect.

Well, it’s the same with business. You let go of perfectionism. You focus on production. If it’s good enough, that’s good enough for the market, for your customers and hopefully for you so you can enjoy it. And so any questions about any of that, please do ask. Let’s look then at that first part of the creative passion and what we mean by that. So I spoke a few moments ago about the idea of true wants, the ways in which they can differ from all the different cravings and indulgences and so on that are presented to us.

We live in a materialist society, a consumerist society and consumerism is, has generated a lot of creativity, but consumerism in and of itself is not creative. It tends to be, induce a passive sort of response in the receiver. It’s the opposite and it also picks up on a very natural human wants and feed them back to us in a way that makes us very conscious of the gap between what we have and what we’d like to have and what we don’t have.

It’s always emphasizing lack. Whereas in the creative mode, it’s the opposite. We’re very aware of abundance and we’re aware of what we have. So creativity is about making and looking at the future of what we want, but it’s also about consciousness of what we have already made because everything that we have in our lives to date is a result of, you know, we have created it already, consciously or unconsciously, it exists because it has gone through the seven stages of the creative process with us and we have either done it very deliberately and brought it into being in a very conscious way or we’ve done it instinctively and unconsciously. But what we have, we have made.

And that is true in our creative businesses as well. Whatever is there, is there, a true reflection of who we are right now. And very often with business, we’re overdeveloped in the things that we’re, you know, tend to be good at or are used to or yeah, that we have had experience in, but we’re underdeveloped in the things that we’re uncomfortable with or scare us a bit or we don’t know enough about them or we happen to be uneducated around them.

And the Goldilocks Principle and the idea of working from passion out towards the three hats that we talked about last time that you have to wear: the maker, the manager and the maximizer, the craft person, the creative director and the entrepreneur, bringing those together. We balance up in the areas where we’re not so strong or not so well education so that we get around in business and this is what grows us.

So our true wants take us in the direction of growth, it isn’t about just indulging ourselves and doing what’s easy. Absolutely not. It’s about the sort of want that leads us on to to grow and develop and be bigger people but also freer so it’s not bigger in the sense of, as I said earlier, being the best or indulging the ego or feeling like you know, we’re bigger in that sense.

It’s that sort of personal growth, the way in which you recognize whether it is actually creative growth and not ego growth is it’s liberating. There’s a freedom in it. Ego always pins us down to other people’s opinion or to some notion of what we should or shouldn’t be doing but the creative always liberates us into who we truly are. And we feel that in a sense of happiness, and release and kind of delight and pleasure, that all of those come in in the creative mode. So if you’re feeling anxious or stressed or harassed or inadequate, then you’re not in the creative mode, you’re not in the creative place.

And you know, these workshops are about understanding why that might be and how to readjust. So again, do feel free to send some questions through. I’m going through a lot of stuff and I’m going through it fairly quickly and you will be able to replay obviously and come back but do ask questions as we go if you have any.

So, yeah. So just continuing with the sort of challenges that we can meet in isolating and understanding our true wants and are our actual, the passion element of our business that we need to strengthen or if we haven’t started yet, where we need to go to kind of pull it out. And often people say to me, there’s no point in me looking at passion or mission or values or any of that now, I’ve been in business for a year, two years, 10 years, 20 years, whatever it is. That’s not it. This is something, what you truly want changes as you change, as you grow, it grows and this is something that you keep coming back to and you keep checking yourself against as you go. So in our contemporary society, the anti creative forces that we kind of are constantly circling around, distraction is a big one.

So we’ve got all these fabulous digital tools that we can now use to reach the people that we want to sell our stuff to or, you know, bring our services to, offer our offerings to, marvellous, unheard of before, really wonderful stuff, but the shadow side of that is distraction. We can just constantly have this bombardment of stuff coming at us.

How do we know what to filter out and what to take hold of and even if we do know which bits we want to filter out, how do we ensure that we actually do that? The other thing is that it’s very easy in a society there is oodles of entertainment and of all kinds, wholesome and unwholesome. It is very easy to deny our true wants and it can be much easier to sit and to take in than it is to sit up and create and put out. And we can deny we even want what we want and we can muffle all of that with what I’ve called here drugs.

But I mean that in the widest possible sense. Anything that kind of muffles our true desires, and, you know, anything that we can become addicted to. And again, drugs and addiction, these are big words and very often used about particular things, but you get, it happens on the scale. So you can be obviously at the stage of severe addiction of which we understand and we know as addiction, but the very same forces are in place when we can’t get beyond and some say Facebook or, you know, sitting watching TV with the sugar on hand rather than creating our own stuff. So it’s to understand and begin to kind of know what the distractions, the denials and the drugs in inverted commas are for us and to observe how they play into our energy, our creative energy, what they do to us.

A lot of this is just about seeing it. If we start beating ourselves up, and you know, get into heavy sort of trying to resist, you see it very clearly with say, binge eating and drastic dieting. That’s the classic sort of polarized positioning that can happen mentally in our minds around things. We can get into something very similar to that with our creative work.

When we’re not doing it, we’re procrastinating or, or something we feel we should, in inverted commas, be doing that we’re not doing and we can overdo the work, you know, one week we can do nothing at all and for two weeks in a row or feel that we are, and that is a cycle which we’ll talk about more the next time and the workshop after that, it’s a cycle that’s very common. It seems to be a sort of a side effect of wanting to do creative work and there are ways to cope with that.

One of which is practice, practice of meditation, of exercise, of free writing. And we’ll look at that. Some of you are already good deep creative practitioners. And so a question, some questions, let’s just get in here to some of this. “So distraction is so hard to avoid, I think, so necessary to remove, I really grapple with it. Do you recommend how to deal with social media and creativity?”

And Kim, Edward also agrees with this and Kim is coming in as well on this issue. “It’s difficult to find a balance between being consumer and creator. Any ideas on that?”
So yeah, I think, let’s just talk about the social media thing and creativity. I think it’s really, really recognized that this is a challenge for a lot of us and there are some practical tools that you can use. So I’m not sure if you’re aware of freedom.com and this is an app which will shut down the Internet essentially while you are focusing.

So I think and we will talk about this in detail next time in the preparation workshop. It’s very much about preparing yourself, knowing that something is going to happen, knowing where your weak points are and knowing whether it’s doubt, distraction, you know, what it is that kind of sets you off and when we come to do anything creative, there’s a fear involved.

By definition, if we are creating, we are pushing our boundaries out a bit. And so we are going to feel a bit fearful. That just goes with it. And very often the distraction is our way of comforting that, it’s a way of kind of damping down that bit of fear that we feel. So one of the things, before we get into any of the practical things and like freedom.com, one of the things that we need to do is understand that dynamic in ourselves and prepare in advance for it.

So that’s why we put a lot of emphasis on the mapping in the Creativist Club. It’s about mapping out in advance what you want to do and how you want to do it. And so first of all, you know that you need to do it. So you don’t get up in the morning and find yourself on social media because you’ve taken the preparatory steps. Susan is coming in and saying she uses the do not disturb on her Mac when she’s writing and that works well for her. Exactly. You need to find your thing, your way of controlling it. No social is another one that works where you can keep, and this is useful for people who do a lot of research in their work. So they want to keep some aspects of the Internet on but they want to turn off the social media.
So there are tools that will shut it down, but first of all, getting to understand what is the function of social media for you, what is the function of that distraction? Why are you becoming distracted and meditation and free writing are really useful here because they drop you down to the level where you can begin to have that observation of yourself in a real way, where you begin to understand what’s really going on and when you really observe it, when you really see what’s there, it loosens its power over you. It’s when you don’t observe it, when you just kind of go along and you’re following on with what’s happening and you’re reactive rather than proactive.

So it’s very much about getting in before it happens. And as I said, we’ll talk about this a lot more next time but before you find yourself in the situation, “Oh, I just spent an hour on social media. I don’t even remember how this started.” You have prepared your day so you know which hours of the day you’re going to spend doing your core creative work, which means your focus, you know and what exercise you going to do because you need to get that fresh air and clear your head.

You know what time of the day you will do that. If you find meditation useful, you would set aside time to do that. If you find free writing useful, you’ve set aside time to do that. These practices are very, very key in keeping us connected to the creative space to the place. Then once you do those, if you create the conditions, if the conditions are right, you find the creativity rises and takes over, it’s stronger than anything else. So, yes, that question, why am I allowing the distraction?

What value is that? Does that distraction have for you? And sometimes, and this not to confuse things, sometimes something we label distraction is useful in the sense that a lot of our work as the creative goes on at the subconscious level. So sometimes we’re using distraction to allow the mind to sink to the subconscious level, but it’s not the most effective way.

Meditation is a much more effective way to do the same thing, to get the subconscious, to get in touch with the subconscious and to allow the subconscious its space to do its work and that is a much more effective way or getting away from the desk completely. So when we understand the creative process and how it works and how important subconscious is, sometimes we realize that probably what we have actually been doing is using social media or television as another way to kind of numb ourselves, which can be fine, which can actually, we can actually use it then in a much more positive way, but it’s when it’s controlling us and bouncing us about, that’s when it’s not so much.

Okay. So back to then the idea of, of true wants and I do really feel that when we get very connected to what we most truly want to do, you know, when we really understand what we’re doing, why we’re doing it, that it really makes a difference, it really makes a difference to our ability to cope with the distraction and to take it in. So Susan is saying she uses idle social media browsing when she’s avoiding something, something she doesn’t want to do or doesn’t know how to do.
And I think that sort of self knowledge is really fantastic because when you know that then you can decide, “Oh, there I am, I know what I’m doing here. So what is it I don’t want to do? Or what is it I don’t know how to do, you know, what am I going to do about that?”

So another thing is that a lot of us are new to creative business, we’re new to working on our own. We may have worked in a previous life with other people and setting ourselves up in this way is not, you know, is challenging. So there is a period of time where we’re getting to know how to do all these things.

I think we also have to be forgiving of ourselves. I think that’s a big, big part of creative success is we see what we’re doing. We don’t beat ourselves up about it, just we just observe it. So we sharpen that observational skills which we turn on ourselves and on our business, but we soften our judging selves. It’s really important.

But the key to it all, I do think, is this idea of true wants. And I just want to talk very quickly about the difference between needs and wants and to emphasize that creative impulse is not an indulgent one. You know, this is a very recognized psychological situation. So a lot of you will be familiar with Maslow’s Hierarchy of Needs.

Maslow was an American psychologist and some of his conclusions have been challenged, but really it’s, his theory is remarkable in its longevity and it’s, you know, in people’s ability to kind of get what he is saying. So he set it out as a hierarchy and our needs saying that we have physiological needs which must be met. So for air, water, food, shelter, sleep, and reproduction, clothing. If these needs are not being met, it’s kind of hard to write a book or make an artwork or change the world.

On top of the psychological needs we have safety needs. So for personal security, for enough resources for health, property, really in our society, all of these things are necessary for safety and we can look quite safe from the outside, but some of us can live in housing scenarios, for example, where we’re not really feeling all that safe. And the thing about this hierarchy is that you can have a situation, and then it can fall a little. You can fall back in this hierarchy to another level. And understanding sometimes that this is what’s going on and this is what’s coming between us, and what we love is important.

So the next level is the love and belonging needs, and that’s friendship, intimacy, family, deep connection with other people, a sense of belonging. Next on top of that is self esteem and esteem from others. So respect, status, recognition and it’s in this area where we find strength and freedom.

And then finally we come to self actualization. And Maslow defined that as the desire to become the most one can be. This hierarchy has been criticized because of his methodology and so on. But I do think it’s useful for creatives because I think it’s important to understand that we can have this longing to do something that we love to do. And we can think of it as sometimes we don’t understand how that it is a need.

It is an actual need. Once these other needs have been satisfied, this sort of need is going to emerge. And if we don’t, if we don’t satisfy that need, we can end up really not in a great place. So first of all, to recognize that that’s a need is there, and secondly to understand that if these other needs, the esteem, the love and belonging, the safety and physiological needs, if we find ourselves in a situation where they’re not being quite met, this can be a cause of great distraction that we’re not necessarily always aware of and that can interfere with our creative work.

So these things need to be in place before we can get to the preparation stage that I’m going to be talking about next week. And before we can really begin to understand and identify what it is we most love to do. Now, we’re not orderly step by step people. People are not orderly and step-by-step. Human beings are more conflicted.

And as I said, the theory has been criticized as being too straight and too hierarchical, but nevertheless it is something to consider if you find that you’re not getting to the thing that you most love to do or you’re finding it difficult to get away from distractions and doubts and the, you know, the drugs in the widest sense that I was talking about earlier. Before, you know, battling on, applying willpower and trying to do something against the grain, just ensure that the other needs are being met in the way that you need them to be met.

And sometimes that’s about a conversation with our family, with our friends about, sometimes it’s about our own confidence in what we’re doing, in what we’re allowing ourselves to do. And each of us can look at that in our free writing or whatever. And, but it very often raises issues for people. So just to have a think about that before we get into the nitty gritty. Okay? So with all of that there in place. We are up at the top of the hierarchy at the head of the pyramid and we are exploring now our creative passion.

So for those who don’t, is there anybody, do we have anybody in the house who actually isn’t quite sure what their creative passion is, only has a kind of vague sense of it? Do we have anybody who is very sure, who knows exactly what it is and you know, has discovered that and has a story to tell about that?

I’d love to hear about your stories around passion because I, well, first of all, I find them fascinating, but also we can always learn from each other. But essentially to isolate and to understand your creative passion, you need to think about what you most care about, what have you always cared about, what was important to you as a child? What is still important to you? What do you most enjoy, what do you love doing? What actually can you spend hours on end at without noticing that the time has gone by.

These are the sorts of questions that bring us to our creative passion. And so I’m going to go through a very simple sort of exercise now. And we need pens and papers to the ready and you can do this later yourself if you want to. At any time you can download what I call the creative wishlist in the downloads page on the website, Ornaross.com and you have the link there?

So if you would just get your pen and paper out, I’m going to make a quick list for those of you. Yeah. Here we are. Susan, “Writing, always writing.” Susan said. We have a few writers in the house. Okay. Regina loves writing but can’t make a business at it. Please don’t worry about that Regina. That’s going to happen. We will make that happen over the coming time. It just takes a bit of time. So Suzanne, though, has a very common situation where she’s not sure, she likes teaching. She also wants to write. She’s also a musician and this is not unusual for creatives. We have lots of things that we want to do and indeed we can build a business around more than one thing. We can build one business that has more than one aspect to it. All of that can happen once we follow the steps in the right order.

So let’s just quickly, with pen and paper in place, I would like you to make a list. Just finish the following sentence. Okay? Finish the following sentence. Just the sentence begins. I wish. So I want you to finish that sentence seven times. I wish. And seven times, I want. Fast as you can. Just keep writing. And the third batch of seven “I long to.” So just finish that sentence seven times. It doesn’t matter if it is not true, just write it down. Anything that comes to mind. I wish. I want. I long to. It’s two more minutes, as fast as you can.

Okay. So now what I would like you to do is, I just want you to write for five more minutes free writings. That’s writing fast, as fast as you can when I start the bell again in a moment and just writing as fast as you can just on this topic of passion. But now thinking about, so, you mentioned things like I want to write, I want to sketch. I want to draw. I want to, you know and there are other things that are mentioned there in the comments, but just thinking about from a business perspective, what is it you want to create through, you know, working at this, through making this what you do.

How does, how would your life look, how does your day look, what will be different to how you do things now? What’s missing, but more than looking at, you know and judging what’s going on at the moment, more envisioning what would be there, if all was as it should be. And I want you to think in terms of money and the sort of income that will be coming in. And I want you to think of lifestyle and you know, where you get up in the day, what you’re doing, what the place around you looks like. Who are the people who are around you. What is your working day, you know, what’s the perfect working day for you, and what sort of life is it generating and when we’ve done that five minutes, then we will go back and look at some of the comments on the wishes and wants and also on this and what’s going to happen.

Anybody got any questions before we start or are we ready to go? Okay, so writing fast, writing raw, which means just let it come whatever way it wants to. Let spelling and punctuation be whatever they are, it doesn’t matter at all. We’re not looking. This is not about English class. This is about writing freely, and those of you who do this every morning will find this easy, but for the people who may not have done it before or may not do it very often, really is important to just let those words come.

So beginning the imaginary process. You are now living your perfect working day. Your Business is exactly where you want it to be. It just feeding the sort of lifestyle that you want to have. Everything is feeling and looking good. Can you start to write and describe it? Five minutes starting now.

Okay. Just finish the sentence you’re writing now and put down your pen and if anybody would like to talk about anything that they found coming from the writing, I’d like to pick up here on Regina’s commentary about the lists and if anybody has anything they want to say about any of that either it all helps each other to see how other people are thinking. Regina found the same endings for all three words.

So, in terms of being asked what you wish for, what she wanted, she longed for the same things and the same thoughts and the same feelings were arising. That’s not unusual. It’s also not unusual for it to go the other way for things to be quite different. Well, if you are finding the same things are arising, then that is a good sort of honing in exercise. It gives you a clear sense of direction in which you want to go.

And I suppose the question to ask, for everybody to ask as you look at your writing there about your ideal scenario, you’re, you know, what you want your business to create, what sort of life will arise from it because business in and of itself and particularly creative business, it’s about facilitating us to do the thing that we love to do.

That’s one of its most important functions, but it also must be about the wider life. It must be about what it allows us to do in the wider world of our own lives and you know, at home and our friends, et cetera, et cetera, but also in the world and very often a creative businesses done either consciously or subconsciously with this idea of more than just what we want to do. It’s also about a sense of mission. And so it’s about something that we want to achieve in the world in a wider sense.

And while our passion is what we want to do, what we long to do and what we love to do, our mission, very often the question that brings our mission home to us is what makes you angry, or what do you want to change? You know, what would you like to see that is different in the world? And if, again, if it’s useful, just to quickly jot down the answers to those questions, what makes you angry and what would you like to change? What would you like to see? What sort of change would you like to see happening in the world?

And this is particularly for those kinds of creatives who see themselves as making a difference. So activists are often very, you know, respond more to mission than to passion. Also coaches, life coaches, counsellors, campaigners, you know, people who want to effect change in the world, want to create something around that.

Very often it’s mission that is more inspiring to them and for artists and writers, it can be the passion being led by what you love, but actually both need both. It’s about that point at which those two things meet. So while we may not be conscious of the mission, it can be a very useful thing in keeping us going and hi Lucy, good to see you here.

Chris brought up a really good point about feeling guilty writing what she wants and wish for because of a sense of being, you know, lucky as we all are. I mean, the very fact that we’re sitting here having this conversation means we’re privileged people as we saw on Maslow’s Hierarchy. And there are many people who just don’t get to have these conversations because they’re grappling with other needs and you can feel like you’re ungrateful if you talk about what you wish or you want to create because, you should be more appreciative of what you are, where you are and what you have already.

But actually, the creative way is to be both, to have both. So it’s about both wanting what you want and being truthful about that. So you’re not making it up. It’s not like it’s not true. It is your truth and therefore it’s nothing to be ashamed of, but it doesn’t stop you also being grateful for what you have right now.

So in actual fact, full appreciation of what you have already created, together with full acknowledgement of what you would like to create is the most alive way to live that is. Whereas guilt actually stops us growing and moving to the next level of the things that we want and can often make us, blind us to what is already there as well. So you can let go of guilt, Lucy and everyone else, talking to myself here too, you know, because guilt gets in the way and are we are here to grow.

We’re here to evolve just like, you know, a tree or an animal or any other kind of life. Growth is what we do until we stop growing, at which point we’re heading towards dying. So as long as we are living, our wants, our true wants are what we put out ahead of us, which shows us the direction in which to grow. And guilt is always anti creative. Guilt doesn’t generate. It dampens and it stifles. So don’t feel guilty about letting guilt go.

Okay. So that point then at which passion meets mission. And I think, I think mission, you know, passion is about what we want to do and it can make us uncomfortable. I think mission can be the antidote to that and bringing the two of them together can make us feel better and make us feel wholesome and holistic. It kind of runs it all.

Passion on its own can feel too self indulgent which I think is what you’re talking about, Lucy, mission on its own can be too self righteous but the two together are actually where the creative sets up stall and the reason for that, particularly now with the kind of creative businesses that we all want to run or are running, understanding where passion and mission come together, it gives you your micro-niche.

It gives you that holistic whole aspects. The whole “you” shaped business, so writing is not a business, but writing a particular kind of book and offering courses that supplement that book which has a particular kind of theme which is read by a particular kind of audience. That’s the beginnings of the business. It’s when you narrow it down that you know who you’re actually talking to and who is your customer, what is their need that you are going to fulfill as a creative business. You will be fulfilling a need for information, knowledge, inspiration or entertainment and understanding what your potential followers and customers want from you, what you’re bringing that they would value, shaping up your values in a way that is valuable to them. All of that is got from that unique place where passion and mission meet.

It gives you your micro niche and without a micro niche, you’re not in business, you’re not in digital business, so that’s why understanding all of this is really important. When you go to sell online or to produce, as we will be talking about later and the kinds of content that will tell people about your offering and your social media when it is being used effectively for your business. The, if you have a book or if you’re a writer and even if you’re not a writer, you probably will have a book of about your business because books are becoming the new business card. It will give you your categories and it will give you your keywords.

It gives you everything you need and the fundamentals that you need to be in creative business. So I’m just gonna ask the question, does everybody understand what I’m saying there because it’s really is very fundamental. If you have any questions or if you don’t get what I mean now it’s time to kind of ask about that because it really is very, very important understanding of the massion, your mash up of passion and mission and how it creates your micro-niche for you.

And so what we do when we become clear about these things is we actually turn our mission and our passion, our wishes, our wants, our longings into a creative intention. So Rana is here. Hi, Rana, great to have you. Susan “Writing dominated all the questions and the free writing, creating novels and storytelling. Money, having enough money to hire a virtual assistant and help to promote so I can do more writing. This was a surprise and recognize for my fiction writing,” Oh yeah, “and having time to be recognized for my fiction writing,” I think is what you’re saying, Susan. “Having time to spend with the family also.”

Fantastic. All really good things. So in terms of understanding what is needed and necessary there, what is truly wanted and then we will begin, you know, over the coming months, we will actually shape that up so that it becomes into products and processes and services that can deliver what your followers would want and at the same time, satisfy your passion and mission needs.

So I think that’s the thing to take away from today. This is our final slide here where I’m talking about creative intention. So we turn the things that we’ve been thinking about tonight into an actual creative intention and a creative intention begins with a sentence “I intend to create” and so I’m going to ask you to again, to finish off, to again do seven. You don’t have to do all seven. I would just like you to write seven because just, again, from a position of abundance, things can emerge, so we just take two minutes to write seven sentences, and at least one of them, preferably more, must related to the business side of it.

So not just the content, the maker stuff, but also recognizing the business manager, the process by which it will happen and the entrepreneur, the grower, the person who will grow from where you are in terms of, in other words, the commerciality of what you’re thinking about. So, “I intend to create” two minutes please. Seven sentences at least.

Ok, we will leave it there for this time. And Brita has a lovely comment here which is a reminder of Maslow’s Hierarchy of needs in this context. Makes perfect sense. Again, I’m really glad that did make sense to you and does make sense to you because, again, in terms of thinking about what we intend to create our businesses can served to meet some of those needs, but also some of those needs must be met before we can create within our creative business.

So we will continue the conversation about workshop in the Creativist Club. So, that is facebook.com/groups/creativistclubcafe for those of you who may not be members already and you know, when you’ve had a chance to sleep on it and to think some more and maybe there is some stuff you would like to share there in the privacy of that closed group then that will be great. If there’s anything you want me to cover in the next workshop, so we’re going in our next workshop, we’re going to be talking about preparing, getting everything ready, and that’s time, setting up your days and your week timetable, the schedule, space, which is where you’re going to do the creative, but also what needs to happen at a business level in terms of getting your stuff across.

It also is space which is around your family and so on, but it’s also about creative rest and play so that you have the proper support for it to be ongoing and sustainable and all the other aspects of preparing to make a living, doing what you love because that’s what these are all about.

So, yeah, do keep the questions coming and I will see those of you who like to do morning flow practice together. I will see you in the morning at 7:30 London time. And I’ll see the rest of you in the Creativist Club hopefully. So I hope that was of some value and I’ll talk to you again very soon.