Orna Ross
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Video Episode of Histories and Mysteries Podcast brought to you by Orna Ross

For readers and writers

February 6, 2018


2018 Workshop 2: The Three Components of A Creative Business

with Orna Ross

Learn about the three hats every creative business owner must wear and how to balance them through Go Creative! Mapping. Also an overview of the coming quarter.

The Three Components of A Creative Business

To run our creative business the creative way, we need to understand three core components of a creative business. I think of it as learning to take on and off three different hats:

  • You put on your Crafter Hat for the work you need to do in your business: your creative projects, products and services (IB).
  • You put on your Director Hat for the work you need to do on your business: your creative assets, processes and profits (OB)
  • You put on your Entrepreneur Hat for  the work you need to do about your business: your creative ideas, pitches and publications (AB)

In this online workshop, we look at what that means, at a practical level, and begin thinking about how we might map the three across the coming quarter.

Creative Mapping

Hello everybody, thank you so much for being here. I’m Orna Ross, for those of you who don’t know, I think everybody does know and we are here this evening to talk about your creative business and hopefully to shed some light on how to, my aim here is very much about encouraging authors but also all other creative entrepreneurs, creative business people to make a living doing the thing they love to do. And that is a challenge.

It’s tricky and challenging and we’ll be talking about some of the challenges today, but first of all, I just want to make sure you can hear me. So if you can somebody please tell me if I’m talking to myself. I’m getting used to this technology as I learn how to do online workshops. I have taught creative workshops for many years offline, but I’m breaking in and to those of you who were here last month will know that I kind of turned myself off at some point. We got it together in the end, but it took a little while. So just checking in the chatroom, can everybody hear me?

I have a screen presentation here. Thank you. Great, Gabrielle can hear me. Thank you and Janet is here also. Janet Kitto is an assistant of mine and she is here, I believe and she will be able to help you, but it looks like everything is being heard loud and clear anyway, so that’s a good start. The other thing we need to check in on is that you’re going to be able to see the slide presentation and so I’m calling that up next. Hopefully. Yes, that is working perfectly. That’s exactly how I want things to go. Okay.

So let me talk then. Let’s straight away get into having a look at what we’re doing. I’ll tell you a little bit about myself for those of you who are not aware. I’m an author primarily. That’s my particular creative craft. I know that lots of you who are here this evening are also authors, indie authors trying to make a living with your books, but I know we also have other creatives in the house and the principles, the practices, everything that I talk about in these workshops, in the Go Creative books and in the Creativist Club. They apply across the board.

These are fundamental creative principles that have worked for thousands, probably millennia of years for the human race and will continue to be relevant in the latter, artificial intelligence or robots or whatever are coming down the road as well. These are timeless principles and they work across the board. So, I’m focusing very much on how to do things the creative way because there’s a huge amount of business advice out there, as you probably all know. But for a lot of us, by us I mean creatives, creatives, people running creative businesses, creative entrepreneurs, it feels very mechanical and it doesn’t necessarily speak to us.

It uses language that doesn’t fully understand where we’re coming from. Because, as creatives we have a unique set of conditions and qualities and things that are going on within us as people and as individuals. But also within the business particular constraints of that classical business talk and classical marketing talk doesn’t really appreciate.

So I have spent a long time now looking at this and codifying and through my work for the Alliance of Independent Authors and for the Creativist Club where I come into contact with an awful lot of creatives all the time, but also back into my old life as a freelance journalist and as a lecturer in creative and imaginative practice. I’ve had good fortune to work with creatives at all sorts of levels performing in all sorts of ways. And I think there is a very clear and identifiable pathway to follow.

And that’s what I’m going to be introducing you guys to across this year really, because there’s quite a bit in it and it takes a little bit of teasing out. So tonight what I’m hoping we’ll achieve is that I’ll talk a little bit about the three hats that you need to wear as a creative business owner and get you looking at, I think some of you have downloaded the success wheel, get you looking at that and seeing where you fall in that, where your shortfalls are, and we’re all out of balance more in one area than the other and then looking at the three aspects of a creative business, what exactly it means to succeed in each of those and then at the end of the workshop we will look at the coming quarter, so the next three months, but also a planning month, this month itself to be a month in which you plan what’s going to happen next.

So the workshops run from month to month. They’re not sales webinars or anything like that. You just come along, they’re free of charge and I’m hoping that you’ll come back next month and build on the information and it will grow throughout the year. If you have any questions, please do post them into the chat room. I do want to hear them as we go along. I will work out how to get from chat and back again to the slide presentation as we go.

So please, if you have anything you’d like to ask just let me know. Okay, so this is some of the things that we’re going to be talking about. So this is our success wheel here is in the middle and at the end of the workshop we will, I will give you this quarterly review for you to take away and fill out and look at what you’re going to do over the next quarter. And the most important thing I want to say, I want to say it at kind of straight up at the start is that one of the biggest mistakes we make as creatives is we think we can do everything and we think we can do everything now.

So a lot of the Go Creative mapping process is about stopping that kind of sense and stopping us skittering about the place and doing all sorts of different things and actually focusing in on the one most important thing that there is to do. Okay. And so this is what this very simple cloud map in the Go Creative method. We map out our intentions in clouds and then we fill in, we log what has actually happened. Once we’ve gone from desire, the intention to done, the actual activity achieved, we log that in a wave form and you’ll see that as we go through the downloads and I see Janet is here and handing out pdfs to everybody. Thank you, Janet.

So next up we have, these are the three hats you are called on to wear as somebody who runs a creative business, let’s talk a little bit about them and a little bit about what each of them means and we go into a little bit more on each of them over the next couple of slides. So the first person here on the left, pardon me, the picture makes them all male, but this is just for pure illustrative purposes.

The person on the left is the crafter. This is the person that makes whatever it is you are selling, your product, your project, your services, whatever it might be. So, for an author, it’s books, for an artist, it’s the paintings. It may also be the performance. It may also be a crowdfunding campaign, but the crafter is the person who makes the stuff or the services, essentially crafts the offerings that are going to be handed out to the world. The manager is the person who actually looks after things like the profits of the business, the processes of the business and things like that.

So the crafter works inside the business, making the stuff, making the services, making whatever it is that’s being offered out to the world. The manager works on the business itself. And that is a very important distinction. And there is a blog post which I’ll give you the link to after the webinar. I’ll send it around in an email. There’s a blog post which actually goes into all of this in great detail, but just for the purposes of the webinar today, what you need to understand about the manager is that the manager craves order.

The manager wants things to be happening in an orderly fashion and leading to the desired outcome for the manager, which is a profit. So the crafter, the desired outcome is the product or the service to be provided to the customer, but the manager, it’s about the business itself being operational and the entrepreneur then, if the crafter works in the business and the manager works on the business, what the entrepreneur does is kind of works about the business, telling people about which is a big part of it.

So sending out pitches to make partnerships with other people who can take the business further and out to more people or getting media placements or working with other bloggers or influencers online who can let people know more about what the businesses doing, but also ideas, you know, expanding the business, growing the business, getting it out there is very much, very much what the entrepreneur does.

Now as a creative, as a person who wants to make a living with your creative work, you have to either learn to wear all three of these hats and for most of us that’s where it starts at least or else you have to outsource the management work and the entrepreneurial work if you just want to do the crafting. Over 20 odd years of working with creatives, I have never heard of anybody who doesn’t want to do the crafting part. That’s the bit we all want to do, so you get a lot of people saying, “I love my writing. I love my script writing. I love making films. I love acting. I love performance. I love counseling,” because I include people in as creative entrepreneurs.

I include people, anybody who’s making a living out of their passion, out of their mission, so it’s not just what we classically call creatives who are included in this broad category of mine. It’s anybody who’s trying to kind of take something that they deeply care about and create a business around that and trying to do it a creative way, I define as a creative entrepreneur. So, as I said, I’ve never met anyone who doesn’t want to do the crafting thing, but I have met an awful lot of creatives who are not entrepreneurial minded. They don’t find it easy to talk about what they do in a way that inspires others into action, which is what an entrepreneur is trying to do.

And also, perhaps, they don’t love the management role. They don’t like actually thinking about the profits of the business, how the business, the business itself as a business, they may not even like the word business. But if we want to make a living from our writing, from our creative work, from our whatever it is, from our mission, from our passion, from our massion, as I call it, where those two things connect together. If we want to do that, then we need to get to grips with these three different aspects.

Have we got any questions? Is everything okay? If anybody has a question, please do hop into the chatroom. So what I then would like to talk to you about, and I think you have downloaded this and most of you have, and if you haven’t, you can do so after the webinar is over and Janet has provided the link there in the chatroom for those of you who’ve come in a bit later.

So this is your success wheel as a creative, okay, these are the various aspects of working in the business, working on the business, working about the business. So, over here on the left, on the top left, going into top right, these red categories, this is the manager’s role. This is working on the business. Okay? So what the manager does is looks after essentially three different topics, the assets of the business.

So, an asset is anything that puts money in your pocket and will continue to do so without you having to continue to work at it. So if you are somebody who is selling your skills and say you’re a writer, if you’re somebody who is a writer for hire, if you write and if you’re paid to write articles for newspapers, for example, as I was for some years, that’s freelancing.

That’s not a business because you’re not really creating an asset. Well, you are creating an asset. You’re creating an asset for the newspaper owner, for not for yourself. So an asset is something that will continue to put money into your pocket after you’ve stopped working on it and that is necessary. That’s what draws a distinction between being a freelancer and being in business. And so as a writer, you write your own books. That book continues to sell long after you’ve written it. It’s an asset.

Tools and tech are the other aspect of working on the business. So each month, and we will get down to, through our quarterly mapping, going down into the month and into the week, each month, each week, each day you will be looking at the tools that you use both to make your products, and so on, but also to smooth your business processes and the technology that you use as well.

So technology is another thing that a lot of creatives sometimes want to avoid. It is something that I’m sure all of you guys know that you can’t avoid. So we have to get to, I am far from the most technically minded person in the world, but I’m always trying to get better at tech and to get tech that is better for me. I don’t love tech for tech’s sake at all, but I do love what it can actually do for me. I love the fact that we can be having this conversation now and that I can talk to people all over the world.

I saw some of the amazing places where you have all come from. And that to me is just so fantastic that I actually have, I have to take advantage of that. It’s just too fabulous not to and it is hugely stimulating creatively, I think, what tools and tech can do for us at this time. And the other thing then that the manager looks at and which can be hugely beneficial to the crafter, the crofter can tap into this as well, is the processes, but for the manager looking at the processes of the business.

So getting things that are as streamlined as possible, as easy as possible, and not doing things the same old way. Again, that can be about tapping into tech, but it can also just be about thinking about “I’ve always done it this way. Why do it that way? I don’t have to.” One of the biggest things about approach to being in creative businesses that we bring the creative exploration and questioning attitude into all aspects of the business, not just into making the product.

And then we’re around here to the crafter and this is the green, the two green sections. So essentially a craft person is making either a product or a service and you need to think about the mix of that you may do, because very often as a creative running a creative business, we’ve got multiple streams of income going on. We might want to ultimately make our living just from selling our paintings.

But in the meantime, we may do art classes or we may do something else. Some other kind of, offer some other kind of service. We may do online courses. We may do different things, so it’s either a product though or a service and it can be useful for us to think about that and in the crafting inside, working on the business, it’s also useful to think in terms of campaigns and projects, I think, but ultimately all campaigns, all projects will come down to being either a product at the end of the day or a service and it can be kind of difficult for us, again, as creatives because we are working from a sense of mission, from a sense of passion.

It can be challenging for us sometimes to think of our beloved creations as products or services, but they are one or the other and then down here in the blue corner we have what the entrepreneur does and essentially that falls down into two categories. Either partnerships, as I said, this could be collaboration with another creative to actually you reach their audience, they reach yours. It could be approaching an influencer who is very dominant in your micro niche online and getting their help and so on.

And then placements is a more sort of strategic, a blog post perhaps, article for a newspaper, an actual media placement that tells people more about what you do. So if we have, I see that Lou had a question there, which Janet has answered about the first webinar and I’ll just say a couple of words about that before moving on a little bit more deeply into each of these three aspects.

So the first workshop that we did, I don’t really think of them as webinars because webinars seminar is a lecturing type of situation, but I am doing an awful lot of talking today. Really none of this works unless you do the work.

So, essentially what happened to us last time was we were scubbered by technology and it was a webinar. It was just a talk about the difference between resolution and creative intention. And so we use creative intention in the Go Creative method on. There is a distinction between the two and I refer you back to that link that Janet has just kindly put there in the chat room which will tell you the distinction and the difference between those two things, but in a nutshell, what we are going to be working with is the positive power of creative intention which creates flow and in a context where we talk about play and we talk about rest as well as work and we realize that play and work or play and rest I should say, are part of the creative process.

They’re not a break from it, they actually are key to the entire process. And if you have a look, I’m doing a lot of writing about creative topics on the blog at the moment. You can see that there on ornaross.com/blog and you will see that there is lots of information there that will go into some of the base kind of foundational principles that a lot of this work is built on over there. Okay. And of course when the books come there will be more explanations or deeper, deeper levels of explanation as well. So, let’s just take a look.

So looking and I’m going to see if I can actually get these uploaded for you, but if not we will arrange to email them to you. So this is the on the business stuff. Okay. So looking at over here on the big cloud on the left, this is a map which you will fill out after the webinar. What it will ask you to do is to look at one asset that you are creating, one process that you use either in the creation of your products on a day to day basis as a crafts person or process within the business, you know, wearing your managerial hat, or process of pitching and publishing and putting yourself out there wearing your entrepreneurial hat.

Just one thing that you could do in this quarter that would make a difference to your income specifically. So what assets that you feel would actually bring in an income. So not a passion project. That is something you just kind of need to do for yourself, but something that you actually think, “If I make this, this actually can bring me in some money for some time to come” and I’m not saying that you have to make it in this first quarter.

You may well be involved in making something else right now, but I want to get you thinking about that. So the most significant thing you could achieve under the assets, under the process and under the tool category, so what tool could you bring into your business that would seriously make a difference for you in terms of your profit?

What would make your life easier? What would make, an example might beq when I started to use speech to text, instead of typing every word, I upped my productivity considerably and that had a real and significant influence on what I was able to do and the profits that I was able to make. So over here in the small cloud, you will note the creative benefit you would get from bringing in this asset, bringing in this process, bringing in this tool and the commercial benefit that you would get, how you would profit, how your business would profit on how you would profit creatively and commercially from thinking that assets in the business, the processes that you use and the tools that you use.

Okay. Great comment here from Kristen in the chat. This is so valuable to me. I won’t launch the first book of my four book series until late summer, but I understand how important it is to be planning well ahead. Absolutely. Planning ahead is so, so important. Thank you for sharing that wisdom.

Has anybody got a an idea? Or sorry, a question about any of this. We’re going to move off working on the business now into in the business in a moment. Any questions about working on the business? Anybody who doesn’t understand what I mean by asset or tool, or process? Please don’t be shy. Ask your questions. This is your chance to do so.

Okay, so the next one that’s come up actually is the entrepreneurial ones. So these are the things that you need to think about when you’re wearing your entrepreneur hat and so placements, thoat is Julie has asked do you need to fill in something in all three clouds? You don’t have to Julie, but in terms of getting a good balance into your activities, it is desirable to do so.

It’s a good idea to try to do so because all of those things need to be improving. So I don’t want you to get overwhelmed by what I’m saying here because it sounds like an awful lot. But as we work through the mapping process over this session and the next two sessions, we will move from thinking about these things into understanding them much more specifically for your own business and then breaking it down into monthly, weekly, and daily tasks. So you will understand exactly what you should be doing at any time of the day and anytime of the week and anytime of the month. So you won’t be working on all three aspects all the time. but over the month and over the quarter we’ll balance it and Julie has said balance is important and you are so right. Nothing is more important than balance.

So yeah, it is advisable and a lot of what I’m doing today is really about stimulating your thought processes. It’s about trying to get you to think about what you’re doing in these terms rather than just getting up in the morning and kind of taking what comes at you in the day, getting up in the morning and knowing what you want to be doing each day, each week, each month, each quarter in relation to all of these things so that you can actually start to turn your creative work into a positive income flow. Okay.

So the entrepreneur really helps with that and the entrepreneur is out there and that’s the, I think, the way to think about the entrepreneur out there in terms of expanding what people know about you and your work and in there thinking about the next big idea, the next thing that’s going to, the next great idea that’s going to really attract your customer or the next great idea that’s going to take things out to more people.
So the entrepreneur is thinking about partnerships with the right people. It’s got to be the right people. I see a lot of creatives making collaborations that are not particularly useful out of friendship and that’s a lovely thing. That’s a really nice thing, but it isn’t a business thing. So in terms of thinking in a business-like way, the ideal partnership is somebody who is able to expand your business and you’re able to expand theirs.

It is a genuine help rather than kind of a nice thing to do, which is, of course, really, really valid and really, really well worthwhile doing, but knowing that you’re doing it for a friendship outcome rather than a commercial outcome. So making the right partnerships, thinking about who you would like to partner with, who gives you good creative energy, who do you really admire?
Who do you see doing things in your micro niche? They should be right where you are in your category, you know, but doing something that’s slightly different with a different audience, a different set of people listening to them, that’s the ideal collaboration.

Placements is about getting those, you know, getting people, you don’t have to know these people and it’s not a collaboration, it’s not a long term thing. It’s literally a one-off thing, a blog post on there, a podcast appearance, an article in the newspaper, a radio interview, a review, whatever it might be. You should, ideally, and I know this is challenging, this is hard. I’m trying to make myself do this more at the moment. You should ideally pitch something daily. You should be actually putting yourself out there and asking somebody to do something for you on a daily basis.

I got this little kind of pitch board now which has the days of the week on a Monday, Tuesday, Wednesday, Thursday, Friday. At the beginning of the week, I fill out the people I would love to do something with over the next while. And I do one a day knowing that, all that said, and I’m lucky if I get a yes, maybe on one it won’t necessarily, it doesn’t at all mean that because you pitched somebody, you’re going to get a yes on the contrary, but the more pitches you put out there, the clearer you get about what you’re trying to do and what you want to be doing, what you want to get out there, but also obviously just the more you pitch, the more you actually get a yes back. So I would encourage you to pitch far more often and in order to pitch, of course you need to know exactly what you’re offering is where you want it to go.

And that’s another session that we’ll be doing a little bit later on in the year. And the other thing then about the entrepreneur does and is the big idea. I’m just going to go over to Lou here who has asked “Is partnership or collaboration feasible for someone who’s just starting out? It’s hard to imagine how I can help them and I’m just at the beginning stages.” I think it is. I think you get, I’m sorry, Julie made be laugh there, they EEK! while I write the word EEK! Okay. I’ll go back to that.

I’m just going to cover Lou first. You’re starting out, Lou. Get somebody else who is just ahead of you, just a little bit ahead of you. That’s one way to do it. So somebody who is also kind of starting out, but who is in your niche area, the other thing you can do is focus more on placement and so you can actually ask people who are further along and who are successful in your micro niche for some time, for some help, for some explanation of how they got to be where they are and what they would recommend you to do.

So I suppose the most important thing is to get used to reaching out, to get used to asking for help, and to get used to suggesting collaboration. Julie wants to know when she would write, work, eat. It doesn’t take long to pitch when you get used to pitching. So it takes ages to pitch at first. If you’re not used to because you don’t, you haven’t worked out what your pitch is.

Once you know what you’re pitching, you can do that very often because you are essentially asking pretty much the same thing and so it’s just another email to add to your emails when you’re sending them out, instead of answering other people’s emails, you’re actually being proactive and getting your own email in there first.

So once you’ve worked out your pitch, once you’ve worked out what you’re selling, you’ll find you’re selling the same thing over and again because you won’t get responses to everything and then you just send out the next one and you don’t get hung up on getting a yes. You just get very businesslike about it. I remember when I was submitting back to trade publishers back in the day when you had to do that to be published and getting rejections all the time.

I used to set aside Monday as my day and when I would get a rejection letter, it used to be in the post, I would just push it aside and then I’d look at them all on Monday, but I would have, you know, for every rejection that I had lined up or everybody who just ignored me and didn’t do bother writing back to reject me. I would have the next one would be ready to go and try to keep almost like machine-like about it and not to get emotional about it. And it’s the same thing here with pitching and reaching out to other people.

Rana asks, “Is that pitching with regards to your business?” Yes it Is. I’m talking about pitching and with regard to what you do is one way, but also your product, you know, it could be looking for a book review from an influential book blogger, for example. It can be pitching at any level in the business, about the business, on the business.

So Kristen was traditionally published, YA fantasy, great, great genre. “My new series is new adult. I would love to connect with other fantasy writers. ” Yes. “Where can I find them?” Twitter is a fantastic source. Blogging, blogs also a great source. Do, if you are a member of the Alliance of Independent Authors, do put a callout on the forum and you will find all the people in your genre there, other writing groups and you can seek out specific, there will be specific groups for your genre on Facebook and other places and you can find them there also. And good call on going indie, Kristen.

Okay, so pitching is one thing and dispatching is another. And I just want to draw the distinction here. When the entrepreneur is working, about the business, getting the business out there and letting people know what’s happening.
There are two kinds of publication that happens. So, there is publishing your own stuff and that is your blogs, your Twitter, your tweets, your Facebook updates of any kind, your Instagram, any kind of publishing. It doesn’t have to be words, it could be pictures, it can be video, it could be an audio, it could be a podcast and whatever it might be, these are dispatches. Okay. They’re dispatches from you to your target audience, to the people you want to read you, generally. They might be sent out more widely to people that you want to collaborate, but that will be a kind of a side thing that people will pick up on it when they come looking for somebody who does something like they do. Your essential purpose in sending a dispatch is to put your ideas out there or to let people know something that you’re doing or it is your stuff, your publication channels your, your own publishings for want of a better word.

Now it’s important to say that every business is now in the publishing business. Every business is now publishing either social media or you know, businesses have been putting together books as their calling card, you know, it used to be literally a calling card and now so many people who are not all authors are writing books. So everybody is in the publishing business at the moment and getting your own publishing sorted is one of the first tasks for every creative business to do. How are you going to put yourself out there? Which social mediums are you going to use? What platforms are you going to do, how much time you’re going to invest in your own platform, your own website, your own blog and so forth? That’s dispatches.

Pitches is when you’re actually writing directly to somebody else, making a suggestion that they should take an article about you or about your book or about your creative product. So it’s important to understand the distinction between those two and Julie, you’re going to go “Eek!” again because you should also be dispatching daily and it doesn’t take long. It doesn’t. It literally can be done in a few minutes once you’ve got the clarity, but you should be sending out something on a daily basis that shows people what you’re doing.

And the easiest way to do this, actually, is to share your process at the end of the day or at the beginning of the day, just to make a note or two about what you did and how you did it, what your motivations were, maybe struggles you’re having, challenges you’re going through. It could be, it could be just showing a work in progress.

People are really interested to see what you’re doing as a creative. Creative work is really interesting for everybody, even those who are not in any way creatively inclined and certainly those that you’re trying to reach as customers are going to be interested in your process. So it’s a really good idea to, if you haven’t read, Show the Work by Austin Clone, I think that’s a great book to actually give you a sense of why you should do that and the many ways in which you can do that, and how much fun it is and also how it helps you to develop the work itself.

So I’d really encourage you to do that. And in a way, this whole series is my way of doing that. It’s showing by showing others what to do and how to do it. Loads of people, loads of people are actually going to be attracted so that when the final product comes along, they’re already invested in what’s happening. And Lou is laughing out loud saying, “Who would want to know what I’m doing?”

You really honestly would be surprised. Start putting it out there, Dan Blank is going to be joining us on our ALLi podcast going forward answering our members’ questions from a creative perspective on Dan’s book is called Be The Gateway and he writes very well about being a gateway for your work, allowing, you know, being the way by which the people who are interested in what you do are going to find out more about it and find out ways. Who would want to know?

Well, start putting it out there and see. Consistently putting it out there over time. I think you could surprise yourself and if you think they don’t want to know about it as it goes along, what makes you think they would want to know about the end product? So if you share your process as you go along, you will attract people over who will be interested. So try it for a month and let’s reconvene this time next month and you can tell me. Yay. I love that.

Thank you, Elizabeth. “Somebody accused me the other day,” Elizabeth says, “I’m always putting myself out there. She meant it as a criticism, I took it as a compliment. “Good for you. Absolutely. Because creatives know that sharing is an act of generosity. It is sharing what you do. It’s hard. One of the reasons we say “Who would want to know?” Is because I’m afraid what they’ll say if they do know. I’m afraid of actually doing it and we need to practice putting ourselves out there as much as we possibly can.

Lou wants to know what was the other book I mentioned? Now Dan’s is Be The Gateway and the other one is Show Your Work. And just type them in here with the author names. It’s Austin. I think it’s A. U. S. T. I. N. Maybe E. N. and Be The Gateway, Dan Blank. Both well worth your time in terms of thinking about what you do in a creative way. Okay. Yeah. Lovely. So everybody’s coming in to say, “Well done, Elizabeth.”

And I really do encourage you all to think that way. Oh dear, it is 20 to. We’re flying along here. So you like this one more, I know, because you’re all creatives and therefore you’re all crafters who love crafting, so the three in the big cloud here are more recognizable and probably something you’re already doing that is making your product or project or service, whatever it is that you are going to ultimately offer to the world. You’re busily crafting it.

The thing I want you to think about that is if you are having difficulty getting your craftwork in, if you are finding, you know, that you’re easily distracted or you’re procrastinating, maybe even blocked. First off, I want you to think about the time and the space, thinking about when you’re looking at it at a quarterly level, at a monthly level, at a weekly level, at a daily level, at a morning, noon and evening level.

You need to think about time and space for doing all of these things. Not just working on the craft stuff, but that’s where people often find themselves procrastinating and not getting on with it. You need to think about the time within which you are going to actually do the work and the space where you’re actually going to do the work. So when and where are key and critical and the craft work will always fall off. It will always be because it’s only got you to look after it.
It’s only got you to actually take care of it. Nobody else is demanding, particularly as indies, nobody else is demanding of us that we produce the stuff and deliver it and so we have to make it our number one and our most important thing. And so I would recommend, if you can, and I recognize, I do recognize that some of you have your day jobs and can’t do this but to do the craftwork first in the day. Suzanne is saying that the time is the hardest, I have to say.

Absolutely. And the one of the best ways I think to overcome that challenge, one of the things that overcomes the challenge of time is to do the craftwork first before you speak to anyone in the day, before you read the paper, definitely before you pick up your phone, before you answer an email, before you do a tweet, before you go on Facebook, turn into the craft work.

At least, if you are not able to to do that and actually, you know, do it first and those of you with young children, for example, may not be able to do that. But if you can put it first. What if you can’t put it first in the day? First thing in the day think about when you will do it. Make sure that you will get to it. And the space. Where will you do? A lot of us are working in coffee shops now. I have three desks here in this room that I’m speaking to you from for three different aspects of my work. I also use a local coffee shop when I need to go deep because it doesn’t have, it’s a stables out in the park. It doesn’t have Wifi and I can get away from all interruptions when I need to go deep.

So as a creative, honor your work by knowing when and where, in advance, and planning it out, nap time, exactly, when the little ones have gone down. Okay. In terms of reaching each other, I have two questions, one which is to do with the actual maps that I’m showing you and I’ll answer that first and then one about you guys meeting up separately and then I think we’re out of time for this week but I will be in touch. So yes, you can meet and you can connect with each other outside of the workshop. I have the email addresses of the people who have registered. So if anybody does not want to be included, I will send an email which will introduce you all to each other. If anybody does not want to be on that list, perhaps you would give me, just email me info@ornaross.com and say that you don’t want to be included.

Actually if you could email Janet, Janet@ornaross.com that will be the best way to do it and she will make sure if you don’t want to be included in the mail out. So we will send that mail out in about, you know, tomorrow evening, about 24 hours time or possibly the morning. So if you don’t want to be included in that mail out, just let us know before then.

And I was asked about the maps, what is a vision and investigation on the map. So these maps work across the seven stages of the creative process as does the Creativist Club, as does the Go Creative books and the vision, there are three phases to the creative process. The first one is the vision phase, second one is the making phase and the final one is the revision phase and that’s what takes you from desire to done expressed as the seven stages.
That’s intention, incubation, investigation. So these maps belong to phase one, vision and, and stage three investigation. The other stages are formation and elaboration in the making and correction, clarification, sorry, correction, clarification and finishing, completion in the final revision stage. So we’ll been looking at all the different stages as we go through the year. Yes. Great delegation, Janice. Thank you, Elizabeth.

Okay, folks, what I am going to do. So what we will do, I just wanted to finish off with a reminder about the creative rest and play is really, really important in terms of doing this whole thing in a creative way. The maps lead onto other maps, which you will find in the library on the OrnaRoss.com Site, but I will lead you through them as we go through these workshops, so you don’t need to worry too much about that.

They’re also available, some of them, as downloads on the blog, but here I just wanted to, not that this one is for downloading for you just yet, but I wanted to emphasize how important it is to work, rest and play. Here we use the clouds to envisage what we’re going to do. We log it through the waves. These turn up on all the different maps, the star is about getting good creative rest and the sun is about getting good creative play in.

So think about all of those when you are resting, think about your project when you’re asleep you can get a lot of work done. The subconscious and the creative method does a lot of the heavy lifting and we don’t have to approach it in a heavy sort of hard on ourselves kind of way. And if you find you’re doing a lot of procrastination, it’s probably because you’ve got into that habit of kind of beating yourself up.

And so I’m going to see where we are with these. Let me just see. Yeah, file sharing. So we have the quarterly review, here. Um, yeah. So I think you should be able to download the quarterly review where you can begin to fill in some of these things for yourself that you’re going to do over the next quarter. I’m just hopping back to the chatroom to see if you are okay. Certainly my file is working in terms of downloading it. So how are you guys getting on?

Yes, it worked. Fabulous. Okay folks, so, yeah, walking is great, great creative play. I hope that was useful to you. Info@ornaross.com. If there’s anything about the actual content here. You are all at welcome to join the Creativist Club if you want to have somebody who will actually help you and guide you through. That is very much a work in progress at the moment. So it is a little bit of Beta and so it’s very reasonable to join there at the moment if you want to. I’d also love to see you guys over in the Creativist Club, which is our Facebook group, where we kind of talk to each other, help motivate each other and so on. That’s another way for people to connect. And so please do hop over there and join us.

We’d love to see you so we can continue the conversation through the month between these workshops so we don’t forget all about it until the next month comes around and thank you all for your very kind compliments and thanks. I’m delighted that you were here and delighted that the tech held up. I’m really, I’ll be having a little celebration about that and, yeah, hope to see you again then.

It is always on the first Tuesday of the month, 6:00 London time. And next month we’ll be drilling down. You’ll have a look at the quarterly and at the success wheel. You’ll look at the different aspects of working in your business, about your business and on your business. Crafter, entrepreneur, manager, where are you strong? Where are you falling down a bit? Just assess yourself on a scale of one to 10 on that. Take a look at the month coming.

Begin to think about the planning of what you would do over the sort of the quarter coming, what you would do over the coming months under each of the headings in your business, on your business, about your business as a crafter, as a manager, as the entrepreneur, and just begin to make notes and then bring that along next time. Okay folks, thank you very much. Sorry, this content is not available to you right now. Why would that be?

Okay. I’m not sure why the Creativist group isn’t letting you in, Kristen, but if you apply to as a friend, we’ll see what we can make happen. We’ll get you in for sure. So that I know you’re there. So just try to befriend me on Facebook and we’ll get you in. Same for anybody else who is having trouble. Facebook is doing funny things at the moment, they’re doing another upgrade. Okay. Speaking of Facebook, don’t spend more time on Mark Zuckerberg’s Facebook then you spend on your own website. Okay. More time on your own website than his next month. Thank you all very much. So great to have you here. Take care now and happy hatchings. Bye.