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Alliance of Independent Authors

What is Alli?

The Organisation

ALLi (The Alliance of Independent Authors) is the non-profit professional association for authors who self-publish that I founded in 2012, at London Book Fair.

ALLi offers connection and collaboration, advice and education, advocacy and representation to writers who want to self-publish well.

Our motto is “working together for each other” and we are self-publishing allies. Our moniker is pronounced “ally” (al-eye not al-ee) and brings together a large ALL with a small i, symbolising our all-for-one and one-for-all ethos.

Individually, each of us is one small self-publisher. Together, we are a mighty publishing force, now selling more books than Penguin-Random House, the largest corporate publishing house in the world.


ALLi offers many Member-Only Benefits and we campaign and advocate on behalf of self-publishers, everywhere.

Stronger Together: Join Us

If you’re an author who self-publishes, or is considering self-publication, you might like to JOIN US?