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Caoimhe’s O’Brien

Creative Publishing: Digital Book Marketing

Creative Publishing: Digital Book Marketing for Orna Ross. This week: The Wonder of Blurbs

A weekly column by digital book marketer, Caoimhe O’Brien. This week we have been re-writing some of Orna’s blurbs for her fiction books. Blurbs are so important to get right as they are one of the first thing that a reader sees when they look at your book on Amazon, Kobo, iBooks… The best blurbs are easy to read, genre appropriate, and grab a reader’s attention right away. You should always be conscious of what appears above the Read More button (see below), as you want to ensure that the reader is enticed to click through and read to the…

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What Motivates You?

Financial bonuses are going to prove less effective as we leave the industrial and information ages behind and step into the creative age. Payoff motivators (‘when I’ve done this, I’ll get that’) are best for conventional, routine tasks, says Dan Pink, author of Drive. When it comes to tasks that require creative, complex or conceptual thinking, internal motivation is far more effective. He points to the example of Atlassian, an Australian software company, that rewards its developers by keeping their Read More

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