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creative intentions

creative intentions for creativists
Creative Living: Be More Creative, The Creative Process

How To Set A Good Creative Intention

As this recent post points out, productivity is not creativity. Productivity planners, timetables, SMART goals and the like can be too detailed and prescriptive for creatives and creativists, who also prefer to harness the the power of the subconscious mind, rather than relying too heavily on resolution and willpower. It is certainly possible to produce something using that kind of motivation, but it tends to prove more successful for smaller and more concrete tasks. The approach is too managerial, too rational, too conscious for our deepest wants. What’s missing is a tap into the vast reservoir of our imaginative and…

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The Creative Way. Saatchi Brothers.

Q: How did you and your brother manage to start your agency Saatchi & Saatchi when you were in your 20s and get it to #1 so fast? A: My brother did the client contact part, and we made sure he was so well briefed, so well versed, that whenever he attended a meeting with head people from prospective clients, he knew more about the client’s problems and opportunities, and more about their competitor’s prospects and weaknesses than any other person in the room. Not much different to the Method School of Acting where  Read More

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