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Creative Publishing: Digital Book Marketing

Creative Publishing: Digital Book Marketing for Orna Ross: Improving Your Book Description

A weekly column by digital book marketer, Caoimhe O’Brien. Last week, I spoke about blurbs, also known as book descriptions, and the importance of utilizing their full potential. I posted the original blurb for Orna’s book After the Rising and explained that we were going to improve it, using the techniques that I mentioned. To recap, some important points we considered were: Easy-to-read. Use spacing rather than bulky paragraphs HTML. Use HTML to make the blurb more eye-catching Length. Search engines use blurbs to direct readers to your book. Use the power of your full word allowance. Comparable titles. As…

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Creative Publishing: Digital Book Marketing

Creative Publishing: Digital Book Marketing for Orna Ross. This week: The Wonder of Blurbs

A weekly column by digital book marketer, Caoimhe O’Brien. This week we have been re-writing some of Orna’s blurbs for her fiction books. Blurbs are so important to get right as they are one of the first thing that a reader sees when they look at your book on Amazon, Kobo, iBooks… The best blurbs are easy to read, genre appropriate, and grab a reader’s attention right away. You should always be conscious of what appears above the Read More button (see below), as you want to ensure that the reader is enticed to click through and read to the…

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Creative Publishing: Digital Book Marketing For Orna Ross 2: Keywords, Categories & KDP Rocket

A weekly column by Digital Marketer, Caoimhe O’Brien This was my second week working on Orna’s books and, even though we’re still in the initial setting-up period, the work is getting more detailed and specific to each book which I really enjoy. Being organized initially is hugely important for marketing success, whether you have one book or twenty. It can take some time at first but will definitely save you time (and confusion) in the long run. Keeping track of dates, sales figures and money spent is so important and it makes comparing the results of different marketing campaigns much…

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