Orna Ross
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publishing

book marketing assets and processes
: Book Marketing, Creative Business

My Book Marketing Assets and Processes: Creative Book Marketing 3

Begin your marketing analysis by getting clarity around what you’ve built already and where you’re headed. A marketing asset is something that lets people know you and your books exist and draws money toward you. Marketing assets are constantly being adapted, added to and refined over time, as you produce more products and gain more clarity about your brand and your positioning. They come in different forms: assets, channels and partnerships. An asset is anything that makes money for you. A channel is a way of getting your product to market. A partner is somebody who sells you services that you will profit…

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Creative Publishing

Font Publications

Font Publications is my publishing imprint. Not all indie authors have an imprint though many do, for all sorts of reasons. Mine are quite personal. Imprints began in trade publishing for trade reasons. The larger publishing companies have multiple imprints, using the different names as brands directed at different demographic consumer segments. Here for example, is a list of Penguin Random House’s imprints: The commissioning editors and marketing teams at Chatto & Windus, for example, are working with quite different books ( “outstanding literary fiction and contemporary international writers as well as the best literary biography, memoir, history, cultural comment and…

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creative business
: Creative Business

Why Every Creative Business Is Now Also In The Publishing Business

If you want to grow a following or a career, to stand out and to make a difference, you must understand how authority and reach is built in our digitized, creative economy. These days, your qualifications, CV, resume are secondary. Firstly, you are who Google says you are. This means that creativepreneurs (CEs), regardless of their art or craft, service or product, are now also in the (digital) publishing business. There are two ways in which a CE needs to engage with publishing. 1. PUBLISH YOURSELF To Establish Profile You need to: Create credibility and discoverability in your chosen field…

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Creative Publishing: Self-publishing News

Latest Self-Publishing News From ALLi: Jan 3 2017

This week, on ALLi’s Self-Publishing Advice Blog, our news editor Dan Holloway talks about resolutions. Dan also talks about ‘that article’ in The Huffington Post, Amazon smashing its Christmas revenue, traditional bookstores decrease in sales,  All Romance Ebooks, and the arrival of a new piece of reading technology available for iPad’s and iPhone’s. And, as ever, he rounds up with the latest self publishing news for indie authors everywhere.

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Creative Publishing: Self-publishing News

Latest Self-Publishing News From ALLi: Oct 28 2016

This week, on ALLi’s Self-Publishing Advice Blog, our news editor Dan Holloway is talking about the return of the The Folio Prize. Dan also talks about Barnes and Noble’s severed ties, the eagerly anticipated Digital Book World’s first ever indie day, and something topical for Halloween. And, as ever, he rounds up with the latest self publishing news for indie authors everywhere.

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Creative Publishing: Self-publishing News

Latest Self-Publishing News From ALLi: Oct 21 2016

This week, on ALLi’s Self-Publishing Advice Blog, our news editor Dan Holloway is talking about the disappearance of the latest literary laureate after performing at a Rolling Stones gig. Dan also talks about the big indie event happening this weekend, further evidence to suggest the decline in indie representation and what’s new with Kindle Direct Publishing, as well as rounding up with the latest self publishing news for indie authors everywhere.

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Creative Publishing: Self-publishing News

Latest Self-Publishing News From ALLi: October 14 2016

This week, on ALLi’s Self-Publishing Advice Blog, our news editor Dan Holloway is talking about how the times are indeed a-changing with the thrilling announcement of Bob Dylan’s Nobel prize-winning achievement. Dan also asks whether the latest author earnings report means the brakes are on for indies, notes the latest self publishing services added to ALLi’s ratings page, and rounds up the latest self publishing news for indie authors everywhere.

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Creative Publishing

U is for (Artistic) Unity

A piece of literature or work of art is deemed to be unified when all its elements combine to make a complete, balanced and harmonious whole, working together for the achievement of its purpose. Here are some things that might happen if we were to attempt to apply this concept of artistic unity to our lives.

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