: Creative Business

How Can Creativepreneurs Neutralize Negative Bias

Stung more by your one-star reviews than delighted by your five-stars? Still obsessing over an unkind remark somebody made years ago though you’ve tons of good testimonials? Hate seeing unsubscribes from your list, even though you know you only want true followers there? You are not alone. This is the much documented “negative bias” alive and kicking in your creative business. But how can creativepreneurs neutralize negative bias? Nastiness and negativity make a bigger impact on our brains than kindness and positivity. This well-known psychological pattern is called “the negativity bias” or “the negativity effect”. Creativepreneurs need to be aware…

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